Friday, August 24, 2007

Show. Don't Tell!

Today, I'm sounding off about VIDEO.

A recent report by Pew Internet & American Life Project - a great source of information on how we are all using the Internet - says that 57% of Internet users watch video online and 75% open a video link that a friend shares with them. What does this mean for your nonprofit? Get your video out there!

The good news is that you probably already have a video. Rather than show it once a year at your annual event, post it NOW on the home page of your website. Better yet, add a link to it from your e-mail signature and tell people to check it out in your next newsletter.

This is a very easy and compelling way to tell your story. It's much better than the dense text on your Fact Sheet or in your organizational brochure.

Here is a powerful video to get you inspired. I had never heard of Central Dallas Ministries' Transition Resource Action Center until hearing Kartieaa's story. Now I'm a donor!

Got a great video to share? Send it to me and I will link to it.

P.S. For a nice overview of where to host your video and how to create one yourself. See this post by OnPhilanthropy.

P.P.S. Don't forget to check out NPower's video too!