Friday, August 24, 2007

Show. Don't Tell!

Today, I'm sounding off about VIDEO.

A recent report by Pew Internet & American Life Project - a great source of information on how we are all using the Internet - says that 57% of Internet users watch video online and 75% open a video link that a friend shares with them. What does this mean for your nonprofit? Get your video out there!

The good news is that you probably already have a video. Rather than show it once a year at your annual event, post it NOW on the home page of your website. Better yet, add a link to it from your e-mail signature and tell people to check it out in your next newsletter.

This is a very easy and compelling way to tell your story. It's much better than the dense text on your Fact Sheet or in your organizational brochure.

Here is a powerful video to get you inspired. I had never heard of Central Dallas Ministries' Transition Resource Action Center until hearing Kartieaa's story. Now I'm a donor!

Got a great video to share? Send it to me and I will link to it.

P.S. For a nice overview of where to host your video and how to create one yourself. See this post by OnPhilanthropy.

P.P.S. Don't forget to check out NPower's video too!

1 comment:

Jeremy Gregg said...

We appreciate you posting our video, and are very thankful for your support! We send out a video once each quarter. Kartieaa's was our most recent, but you can see others here:

We also put together a video about homelessness in Dallas for our recent Prayer Breakfast. If you have 6 minutes to spare, I'd appreciate your time:

Please let me know if I can ever be of service.

Your neighbor,

Jeremy Gregg
Director of Development
Central Dallas Ministries