Friday, August 24, 2007

Show. Don't Tell!

Today, I'm sounding off about VIDEO.

A recent report by Pew Internet & American Life Project - a great source of information on how we are all using the Internet - says that 57% of Internet users watch video online and 75% open a video link that a friend shares with them. What does this mean for your nonprofit? Get your video out there!

The good news is that you probably already have a video. Rather than show it once a year at your annual event, post it NOW on the home page of your website. Better yet, add a link to it from your e-mail signature and tell people to check it out in your next newsletter.

This is a very easy and compelling way to tell your story. It's much better than the dense text on your Fact Sheet or in your organizational brochure.

Here is a powerful video to get you inspired. I had never heard of Central Dallas Ministries' Transition Resource Action Center until hearing Kartieaa's story. Now I'm a donor!

Got a great video to share? Send it to me and I will link to it.

P.S. For a nice overview of where to host your video and how to create one yourself. See this post by OnPhilanthropy.

P.P.S. Don't forget to check out NPower's video too!


Jeremy Gregg said...

We appreciate you posting our video, and are very thankful for your support! We send out a video once each quarter. Kartieaa's was our most recent, but you can see others here:

We also put together a video about homelessness in Dallas for our recent Prayer Breakfast. If you have 6 minutes to spare, I'd appreciate your time:

Please let me know if I can ever be of service.

Your neighbor,

Jeremy Gregg
Director of Development
Central Dallas Ministries

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