Wednesday, October 24, 2007

New Study Shows Technology + (Wired) People = More Money for Nonprofits

My frolleaugue (friend and colleague), Katya Andresen, VP of Marketing for Network for Good and super smart writer/publisher/editor of Nonprofit Marketing Blog, forwarded this soon to be released report to me today.

It contains valuable information re: how "Wired Fundraisers" are using new technologies (especially charity widgets) + their skills at connecting to "generate more donations for charities' vital missions."

Here are the key points:

1. When Wired Fundraisers Talk, People Listen: Wired Fundraisers are regular people with a cause and a keyboard, and they are proving highly effective at fundraising for their favorite charity in an ever-widening personal sphere of influence online. That’s because today, the messenger matters even more than the message. People trust messengers they know, like friends and family. These messengers naturally communicate in the most effective ways – through personal means, in a conversational tone, and with great stories. A promotion from a
charity can’t compete with that level of intimacy, authority or authenticity.

2. Not Every Wired Fundraiser Is a Champion: The successful Wired Fundraiser has a relatively rare combination of true passion and a means to lend a sense of urgency to their cause. Not every Six Degrees fundraiser or Facebook Cause is a winner, but a proud few – the superactivists - are very effective, raising $9,000 on average and reaching 150 people.

3. Technology Gives the Wired Fundraiser Special Power: Widgets and social networks make personal fundraisers more effective for four reasons. Widgets – bits of code that enable you to generate and place content anywhere online, including on Facebook pages or blogs – make it possible for personal fundraisers to take their message anywhere they communicate online, including social networks where messages spread very efficiently. They make it possible for the fundraiser to
evangelize in their own way, in their own words. Because they make fundraising so easy, widgets attract a new group of fundraisers. Importantly, widgets also make it easy and convenient for friends and family to give instantly, when they feel an impulse to give. That means more donations to more causes.

4. Smart Charities Embrace the Wired Fundraiser: Technology enables anyone to be a fundraiser, anywhere online. The control over the message is in the hands of the Wired Fundraiser. Wise charities see this as something to embrace rather than something to fear. They tap into the opportunity to spread their message further, by new means, via new messengers.

To create your own charity widget and evangelize for a cause you care about, go here. See also this previous post by me.


邓洁 said...

For fear that, any wrist could be very tremendous, a watch by having a tremendous tie may check funny and additionally awkward in hand for that reason to choose cartier replica uk keep an eye on by having a narrower group of musicians. In the same way if you suffer from a fabulous hone wrist, a watch by having a tremendous group of musicians generally is a most suitable determination considering that it should construct any film from the much wider wrist. All the trademark using controversy has many different qualities with their devices. All of the qualities isn't came across in one product for that reason single out all the option this really is most successful for your needs, ponder in which hublot replica sale keep an eye on once you aim for. An example, all of these devices experience qualities that include stopwatch, work schedule and additionally finance calculator. All of these devices is located in steel combined with for imitation leather necklaces. Make up your mind so, which has gone certainly together with attitude and additionally may work for you. Functionality is really an valuable subject. The moment finding a keep an eye on, you must try to remember any normal process and additionally succeed. If you happen to a fabulous constructor, choosing a new oven keep an eye on by means of steel tie or possibly group of musicians can result in endangering the software for that reason to choose imitation leather group of musicians well then. All the Truck Cleef and additionally Arpels trademark is mostly a trademark widely recognized now for the necklaces IWC replica sale devices. All the creations really are elegantly developed and additionally noted for a brilliant workmanship on the high class and additionally beautiful keep an eye on markets. Needing started out in the form of home business venture usually composed of all the friends Charles Arpels, Julien Arpels and additionally Louis Arpels, using brother-in-law Alfred Truck Cleef, the software is constantly on the take care of the country's superior customs about good quality for necklaces and additionally type even now.

hoxn Ln said...

sometimes referred to it as “American team.”To celebrate this partnership, handbagreplica to create a 3 limited edition denim brand Rolex Daytona . These Replica handbags will be the team of blue and silver color.Watch at AT & T Park in a new pop-up shop in lounge for sale, will Replica watches UK Dallas boutique, and the owner of the cowboy. Replica Watches on the walls of the stadium, the brand, will be processed by the jumbotrons before the countdown. Partnership.

Obat tenggorokan terluka said...

given article is very helpful and very useful for my admin, and pardon me permission to share articles here hopefully helped :

Cara mengatasi mata merah akibat softlens
Obat konstipasi
Cara menyembuhkan sinusitis