"If I had to pick one word to describe what's new, what's different and what's
important about now vs. then, it would be "choice." The choice of more products. The choice of more retailers. Many a click away.The choice of more consumers to ask for an opinion.The choice by marketers over who to market to (precision increases). The choice of workers to be virtual or flexible or change careers. I used to have one choice to make a phone call. Now I have a dozen. I used to have one place to buy insurance for my company, now I have thousands. One bank near my house, now ten thousand a click away. I have more choice in who to hire, who to work for and most important...More choice in who to listen to (and who to ignore)."
This got me thinking...If I had to pick one word to describe what's new, what's different and what's important about now vs. then, it would be "chance."
The web is providing an incredible chance for us to engage the world and each other in a very different way. Call it luck, call it opportunity, at no other time in history has the potential for change been this great.
We now have the chance to connect across space and time with like-minded individuals to pursue a collective goal.
We now have the chance to add our voices to the collective wisdom about what is and is not important to talk and think about.
We now have the chance to learn about and support new causes, ideas and people that are doing amazing work in the world.
We now have the chance to promote and raise money for the causes and ideas that we care about.
It's up to us to take it!