Thursday, November 29, 2007

Find Your Social Networking Niche


I had lunch today with Justin Perkins, Super Nice Sales Guy and Consultant for Care2. Care2 is a for-profit, niche, social network that helps over 8,000,000 people who "Care2 make a difference - Discover, Share, and Take Action!"

What is a niche social network you ask? Think of it as semi-private party vs. a house party. Unlike a house party (i.e. MySpace), Care2 and other niche social networking sites cater to a specific demographic or issue. By focusing on a specific topic or personality-type, niche social networks become more attractive to marketers who need to reach a specific audience, i.e. women with young children, environmentalists or dog-lovers. (BTW, this IS the demographic on Care2 aka LOHAS - Lifestyles of Health and Sustainability.)

Based on Care2's profile, here are three types of nonprofits that might want to join their network.

1. Progressive organizations might introduce their advocacy platforms to Care2 members.
2. Womens' organizations might invite Care2 members to join their Giving Circles.
3. Youth development groups might enlist Care2 volunteers.

You get the point.

Before wading into the social networking space, do some research to find the niche social network for your target audience; this way you're likely to reap better marketing results.

Here is a list of social networks on Wikipedia.

Good luck!

5 comments:

Anonymous said...

Nice post and some good advice. Probably the best place in my opinion to find niche social networks is the search engine simply entitled, Find A Social Network! It's a google style layout and each search enquiry returns many results in most instances. Take a look and see what you think, http://findasocialnetwork.com

cheap replica watches said...

Equally, the band is made of rubber or even similar version of material ın order that salt water isn't going to cause it to deteriorate. Diving devices vary for how huge replica Hublot watches they say they are go. You can see that the can go in a hundred measures to 300 meters, some customizable watches still go beyond 500 measures. The depth you ought to look for replica Rado watches is based best IWC replica watches on what version of diving you want to implement. If you want to implement replica Audemars Piguet watches normal diving on the pool, then hundred dollars meters could very well be sufficient, still, if you want to implement some diving verify, customer find a watch that goes two hundred dollars meters. Equally, the more significant the more detail, the more of the fact that watch have the opportunity to withstand knockoff Hublot watches bangs.

Sanjay Sharma said...

I am really happy to find this article and have read it. This is really great article!

Packers And Movers Mumbai

Packers And Movers in Kolkata
Packers Movers
Movers And Packers in Kolkata

chenlina said...

canada goose outlet
ray ban sunglasses
adidas trainers
toms shoes outlet
oakley sunglasses
coach outlet
prada handbags
ray ban sunglasses
ugg boots
toms shoes
chenlina20161007

hoxn Ln said...

MB&F, in 2005.“I used my savings and worked alone from handbagreplica my flat, and the first pieces came out in 2007,” Mr. Büsser recalled. “I was so close to bankruptcy.”Mr. Büsser’s risk-taking Replica watches UK ethos struck a chord with Nick Linca, a managing partner in Provident Jewelry, a retailer based in Jupiter, Fla. Replica handbags After a few disenchanting encounters with brands owned by the big groups — powerful brands have Rolex Daytona been known to dictate how much Replica Watches.