Tuesday, November 27, 2007

New Tools and Rules for Nonprofit Marketing Success

I had a great time talking yesterday at Lipman Hearne - a marketing and communications firm that exclusively serves nonprofits. They are launching a cool, new branding campaign called The True You. Check it out!

They asked me to provide my (humble opinions) on how nonprofits and the consultants that serve them should approach marketing and communications in the "Connected Age," a term I first heard from Alison Fine. Here is what I had to say. It loses some of the translation without my voice but hopefully you'll get the point and find it useful. Cheers!

P.S. Have any of you worked with any great marketing and communications firms lately? Specifically, I'm looking for great advice on messaging for a new product launch. Recommendations?


Craig & Elizabeth Weinrich said...

We've brought in Fenton Communications numerous times (including right now!) to talk to our nonprofit members about Marketing/Communications/branding. You might want to check them out.

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