Part of the beauty of the new online tools, like blogs, wikis, charity badges, and social networking sites is that they are easy to access and use. However, just because you CAN use them doesn't mean you SHOULD.
The best rationale for using a new technology is whether or not it will help you to achieve your organization's goals. For example, DON'T blog to blog, blog with the goal of increasing your membership, sharing information with your donors or learning from clients. On the other hand, DO add charity widgets to your fundraising mix if you have a robust individual giving campaign and a concrete, feel-good case for support.
I know, I know, it's not fun to be left out of the mix. But it's also not fun or responsible to waste precious resources on tools that don't add value. Be creative and keep learning but keep your eyes on the prize - achieving your mission and making the world a better place.
Joni Podolsky, author of Wired for Good: Strategic Technology Planning for Nonprofits has this to say about the right use of technology. (We LOVE this book!)
"Technology is a wonderful tool, but it can be a hindrance when the process it
is meant to improve is inherently flawed. Only after processes are examined and
documented should staff have creative discussions about how technology can
increase capacity and improve effectiveness."
Again, don't focus on CAN, focus on SHOULD.