Friday, January 25, 2008

The X Factor or Step 7 for Conducting a Successful Online Marketing Campaign

Thanks very much to Alison at GlobalGiving blog for her excellent comment on my Wed. post, How to Get the Attention of 9,000 people in 1 week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps.

Specifically, Alison asked me about the X Factor.

The X Factor is a precipitating event which brings or gives RELEVANCE to your cause. She's absolutely right that having an X Factor is extremely helpful, if not imperative, in making your cause spread like fire.

In the case of Dave's story, it was Mrs. Tistadt's UNPLEASANT message which was the X Factor (precipitating event) that gave his "campaign" its hook. Without it, his "appeal," "Let them know what you think about snow days!" wouldn't have had nearly as much resonance.

As nonprofits, we're not always handed high-profile "sparks" like these. In other words, an Exxon Valdez disaster does not occur every day. What this means is that we must be CREATIVE and vigilant in our effort to see X Factors everywhere and then talk about them when telling folks about our mission and work.

Katya Andresen at Network for Good is a master at this. (She's also an ex-journalist - great training ground for finding "the hook.") Her "cause" is helping nonprofits to be smarter at marketing so that they can achieve their missions and change our world. She uses everyday events, like conversations with her children as well as timely current affairs to spread her message.

Good marketing on or offline also includes an X Factor - a current event, metaphor, story, or (if you're lucky) a VERY OBVIOUS precipitating event which helps you spread your cause. It's your job to find it!



Jeffer Shen said...

Synthetic version fashionable shopping bags happen to be gathering popularity given that most women gucci replica sale what person love to sports the new fashion accessories opt for synthetic version shopping bags which include synthetic version Chanel Gucci, Louis gucci replica sale Vuitton shopping bags together with other fashionable knockoffs. Choosing synthetic version Louis Vuitton shopping bags or simply chanel replica sale many other synthetic version shopping bags brings in one excellent sum of price savings into the way partners. One of many on line fashionable synthetic version retail outlets, Top1handbag. com excels during reselling the best quality synthetic version shopping bags. That you're during the ideal put! Some of our website (internet. pdada-bag. com) gives you chanel replica sale everyone any impressive shopping bags for decreased, decreased price tags, however , premium on your behalf! The store calls for prada replica sale special involvement with reselling the best quality synthetic version shopping bags that will a users. They brandish exceptional assurances over the products and services they will provide.

Fangyaya said...

ghd flat iron
boston celtics jerseys
uggs on sale
adidas yeezy
coach outlet clearance
ralph lauren outlet
michael kors outlet online
red bottom shoes
polo shirts
true religion outlet online
ray ban sunglasses outlet
air jordan shoes
gucci handbags
oakley sunglasses wholesale
michael kors outlet online
kate spade outlet
ugg canada
polo ralph lauren
oakley outlet
canada goose outlet
michael kors outlet
louboutin shoes
nike air max pas cher
michael kors outlet online
burberry sale
lebron 13 shoes
louis vuitton handbags
air jordan 8
ladies cartier watches
adidas outlet store
cheap jerseys
coach outlet
ugg italia
coach outlet store online
coach factory outlet
coach outlet store online
ugg outlet
longchamp outlet
cheap uggs
christian louboutin wedges

chenlina said...

canada goose outlet
moncler jackets
ralph lauren uk
toms shoes
kate spade handbags
canada goose outlet
ugg australia
louis vuitton
louis vuitton outlet
nike roshe run

hoxn Ln said...

which revved into Replica Watches high gear in 2009. But within three years, an anti-corruption campaign that clamped down on gift-giving to Replica handbags government officials, coupled with a nationwide economic slowdown, proved that not even Rolex Daytona the monster appetites of Chinese luxury consumers could inoculate the handbagreplica from financial volatility.While the big brands continued to host lavish parties and invest heavily in their manufacturing capabilities Replica watches UK .

chenlina said...

canada goose jackets
fitflops sale clearance
cheap uggs
christian louboutin paris
canada goose outlet
pandora charms
louboutin uk
cheap ugg boots
new york knicks jerseys
dallas mavericks jerseys

Pengobatan Kudis Secara Merata said...

Soon overcome all the problems your illness complaint before everything gets worse

Obat Asma Tradisional
Cara Herbal Mengobati Laringitis
Cara Ampuh Menyembuhkan Alergi Menahun
Pengobatan Hernia Untuk Semua Usia
Pengobatan Yang Ampuh Batuk Kering
Pengobatan Batuk Berdahak Herbal

chenlina said...

polo outlet
louis vuitton handbags
michael kors outlet
lebron shoes
michael kors outlet
nike running
christian louboutin uk
michael kors handbags
ray ban canada
beats by dre

hoa pikey said...

The share your really gives us excitement. Thanks for your sharing. If you feel tired at work or study try to participate in our games to bring the most exciting feeling. Thank you!
hotmail login | red ball |

Pengobatan Gula Darah Tinggi said...

Herbal treatment can be carried out effectively and without side effects. Thank you for sharing most information.

Cara Paling Cepat Untuk Melangsingkan Tubuh
Pengobatan Paling Efekti Penyakit Anemia Atau Kurang Darah
Pencegahan Dan Pengobatan Miom Tanpa Efek Samping
Obat Herbal Usus Buntu
Cara Ampuh Menyuburkan Kandungan
Cara Mengatasi Mata Akibat Iritasi Softlens

Toko Herbal said...

I can only express a word of thanks, nothing else. Because with the content on this blog I can add knowledge Thank you very much has been sharing this information. Do not forget to visit our website to share information and knowledge about health.
obat sakit kepala cluster
cara mengatasi fistula ani

Cara mengatasi ginjal bocor said...

given article is very helpful and very useful for my admin, and pardon me permission to share articles here hopefully helped :

Obat herbal pembengkakan limpa
Obat kanker paru paru ampuh
Cara menghilangkan keloid
Penyebab nyeri pinggang dan pengobatannya
Obat kanker serviks ampuh
khasiat kunyit untuk mengatasi maag sampai sembuh
Khasiat mengkudu untuk mengatasi penyakit jantung sampai benar benar sembuh