Monday, February 18, 2008

Amplify Your Voice: Reason to Blog #1

I just finished Seth Godin's new book, Meatball Sundae, which I HIGHLY recommend. Seth (if I can call this world-class marketing guru by his first name :) does an AMAZING job of explaining the current trends which are reshaping not only the way we market products and services but the very products and services that we make. For purposes of this post, I'm picking up on TREND 2 - The Amplification of the Voice of the Consumer (that's me and you).

As you know, to amplify is to STRENGTHEN or "add power to" and blogs are a great strategy and tactic for doing this.

I've talked about this a lot on my blog but one of the most IMPORTANT benefits of the Internet is that it's given EVERYONE a megaphone and a PUBLIC space to say what is important and what's not important.

Think about it.

This is an unparalled benefit of our time. Never before has it been possible to SHARE, TEACH, CONVERSE, TESTIFY, WITNESS, LISTEN, ANSWER, ADVOCATE, etc. like this. Traditionally, only well-connected and/or rich folks had access to a distribution vehicle as POWERFUL, ROBUST, and TURN-KEY as the Internet. And this meant that OUR VOICES (the voices of "the masses") stayed VERY QUIET. You heard what THEY SAID. You read what THEY WROTE. NO MORE!

The Internet is waiting for you, for me, for all of us to SPEAK UP! Write, read, publish, discuss -AMPLIFY your voice.

We want to hear from you!


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