I mentioned a few weeks back that NPower is getting a new website. My goal is to chronicle our adventure in the hope that I will share some tidbits along the way. This post is the second entry in this saga.
You won't be surprised to learn that we've gotten a little stuck in our conversations.
Creating a website - especially a site that will be shared among 12 different organizations - is not easy. Like many other groups, we've gotten lost in discussions about how to organize the site map and whether or not to create unique landing pages for the affiliates. Blah, blah, blah...
The thing is we're missing the point.
Yes, it's true that we should make it easy for folks to find what they need.
Yes, the site should be pretty enough not to scare folks away.
But, much more important is how we TALK with our audiences and what we SAY.
Don't let your website design and development get hijacked by conversations about functionality. Instead, spend much more time talking about TALKING. To your donors, employees, to your clients and customers.
A good website is like a great conversation with someone you care a lot about. It doesn't matter where you have it, when you have it, or even how long it lasts. What matters is that you get to CONNECT with others, share, listen, and learn.