Thursday, May 15, 2008

Pictures Speak Louder Than Words

You've heard this refrain one thousand times. Probably because it's true. Don't forget to tell your story with images. Visuals often help people to connect to a cause.

My dear friend and super smart colleague, William Masson, author of Recklessly Accounting, forwarded this website from a new start up called Lucid Design Group. They are working with colleges and businesses to SHOW energy use. Nothing like SEEING a visual like this to get you REALLY thinking about your "carbon footprint."