You've heard this refrain one thousand times. Probably because it's true. Don't forget to tell your story with images. Visuals often help people to connect to a cause.
My dear friend and super smart colleague, William Masson, author of Recklessly Accounting, forwarded this website from a new start up called Lucid Design Group. They are working with colleges and businesses to SHOW energy use. Nothing like SEEING a visual like this to get you REALLY thinking about your "carbon footprint."