Wednesday, June 18, 2008

The Girl Effect

This great video by Nike Foundation, called The Girl Effect, has been covered on Katya's Nonprofit Marketing Blog and over at GlobalGiving but I thought I'd add my 2 cents.

1) The music rocks! Consider adding music to your online work. Music engenders feelings and people connect to feelings.

2) The text rocks! Words are even more powerful when they are


Think E.E. Cummings.

3) The narrative rocks! Much has been said about using stories to "make the case." People think and remember in narrative. Consider creating a tale to tell others about what you do and why it's important!

4) The call to action falls short! This video needs a clearer, more dramatic, more creative CALL to ACTION.

Your thoughts?



alison m said...

If you start at the Girl Effect website (instead of the YouTube video), it starts off with the statement "The world is a mess." Agree or Disagree. Pushing "agree" launches into the video. But being curious, I clicked "Disagree" just to see what would happen. Eventually, you get to the video. But I thought they making it an interactive choice was clever too.

info said...

Hi Jocelyn
I haven't commented before but regularly read your blog. I'm in my late fourties, non-technical background - in fact, I only became computer literate in the late 1990's! I am now the programme manager for a Christian HIV Resource and Information Service (CARIS) based in South Africa. I mange all aspects of the website including three detailed and comprehensive online databases. This service was started in 2004 as a programme of CABSA (the Christian AIDS Bureau for Southern Africa) and has grown beyond what any of us could imagine (we had 24 000 visits to the website last month). My apologies for the long intro - but it helps to know where I come from. I have had no formal IT training and find your blog a excellent resource. I am slowly venturing into the Web 2 tools - and feel like an explorer who has seen a new world open before her!
I recently added my first videos to You Tube (as LynatCABSA, the first video is available at at I was quite interested to see how closely this video matches my thought-patterns. I am very interested in seeing how this and other social networking tools 'takes off' in Southern Africa (with has notoriously slow Internet connections.) I would also appreciate any comments and suggestions from you or other members of the community - on how to expand our networks and make our service more efficient and user friendly. I am starting to work on re-doing our website on Drupal - and would also appreciate comments and suggestions from those who have used this programme.

Jocelyn said...

Dear Lyn,

Thank you for commenting on my blog. I TRULY appreciate your feedback. And congratulations to you for JUST DIVING IN to the Web!

I DO have thoughts about your video but would like to know first what you hope to achieve via this medium.

I am NOT a programmer, so I cannot help you with Drupal. However, you may want to check out NOSI was started to "facilitate and encourage the use of free open source software in the nonprofit sector."

Warm regards,

info said...

Hi Jocelyn

We created the video for a CABSA breakfast - the main purpose was to introduce the invited guests to the work of our organisation. I also used it with a second presentation introducing CABSA. We had great feedback and had a number of requests from people that saw the video, to make it available in some way, and YouTube came to mind.
I realize that the video is probably too long for this 'market' - all other comments are very welcome!

Have a great weekend!


Anonymous said...

what is the program/software used in this video? thanks

艾丰 said...

true religion jeans
ugg boots
dior sunglasses
longchamp outlet
michael kors outlet store
air max 90
canada goose uk
nike air huarache
air force 1 shoes
longchamp outlet
ralph lauren pas cher
moncler outlet
mulberry outlet
michael kors outlet
michael kors outlet clearance
tory burch shoes
adidas uk store
polo ralph lauren outlet
ghd hair straighteners
tiffany and co
michael kors handbags wholesale
nike outlet store
ralph lauren outlet
moncler outlet
ugg boots
pandora outlet
kate spade uk outlet
air max 90
cartier sunglasses for men
michael kors outlet store
soccer jerseys wholesale

Fangyaya said...

canada goose sale
abercrombie clothing
retro jordan shoes
longchamp le pliage
longchamp bags
pandora jewelry
lebron james shoes 13
kate spade outlet
oakley outlet
fitflops sale
mont blanc pen
cheap beats headphones
ray bans
true religion jeans cheap
coach outlet clearance
nike air max uk
tods sale
michael kors canada outlet
michael kors handbags
adidas trainers
timberland shoes
polo ralph lauren outlet
air max 95
fitflop sandals
fitflop shoes
michael kors outlet online
jordan 3s
toms wedges
cleveland cavaliers jerseys
gucci outlet
true religion uk
cheap pandora jewelry
insanity workout
nike running shoes
seattle seahawks jerseys
coach outlet
polo ralph lauren outlet
ugg slippers
cheap oakleys
mont blanc pen

chenlina said...

canada goose jackets
rolex watches
uggs sale
louis vuitton
michael kors outlet
louis vuitton outlet
christian louboutin outlet
cheap jordan shoes
uggs canada
uggs sale

hoxn Ln said...

home to 16 brands, Rolex Daytona including Cartier, Panerai and IWC Schaffhausen — was overshadowed by news on Jan. 15 that the Swiss National Bank had removed the three-year-old cap tying the Replica Watches franc to the euro. As the franc soared, executives at SIHH struggled to put the events of Replica handbags the week into perspective.“Now we are just in the middle of handbagreplica the storm,” said Montblanc’s chief executive, Jér me Lambert aaaaaaa Replica watches UK .

Cara Mengobati Vertigo Sampai Sembuh said...

Thanks for sharing the information

Pengobatan Fistula Ani
Obat Kista Rahim
Cara Mengangkat Kista Payudara
Obat Atasi Ginjal Bengkak
Pengobatan Untuk Sembuhkan Radang Amandel
Pengobatan Radang Paru-Paru Basah (Pneumonia)

kkk said...

adidas outlet store
adidas trainers
pandora charms
ray bans
fendi bags
longchamp bag
celine outlet online
michael kors bags
pandora jewelry outlet

Anonymous said...

given article is very helpful and very useful for my admin, and pardon me permission to share articles

here hopefully helped :

Obat syaraf kejepit
Obat radang hati
Cara menyembuhkan malaria

wahyuni yuni said...

Thank you for the information. This was incredible and I love being able to read and visit your blog.

Cara Untuk Mengobati Bronkitis Kronis Sembuhkan Penyakit Sampai Tuntas
Pengobatan Tradisional Tulang Keropos
Obat Dry Socket Tradisional Terbaik 100% Alami MANJUR
Pengobatan Tradisional Patah Tulang
Alternatif Pengobatan Penyakit Kulit Herpes
Obat Flek Paru-Paru Untuk Anak Yang Aman Tanpa Efek Samping

neng nurhasanah said...

given article is very helpful and very useful for my admin, and pardon me permission to share articles here hopefully helped Cara mengobati cacar air

Nuy Nurhasanah said...

given article is very helpful and very useful for my admin, and pardon me permission to share articles here hopefully helped :

Obat tradisional radang lambung
Obat jantung iskemik
Cara menyembuhkan pendarahan lambung

nuy herbal said...

articles as a very interesting and very useful for my admin, thank you very much and pardon me permission to share articles here hopefully helpful and useful Obat perut kembung

nuy herbal said...

given article is very helpful and very useful for my admin, and pardon me permission to share articles here hopefully helped :

Bahaya penyakit amandel
Manfaat pisang ambon untuk kesehatan
Cara mengatasi daya ingat menurun

Kemal insani said...

may be useful for all, helpful article once and pardon me permission to share also here Obat osteoprosis

Nuy Nurhasanah said...

may be useful for all, helpful article once and pardon me permission to share also here :

Nurhasanah herbal
Pengobatan herbal jelly gamat
Obat kista tradisional

Obat Gusi Bengkak Secara Alami said...

Thank you for sharing the information, may be useful :)

Obat Luka Gangren Tanpa Amputasi
Pengobatan Alami Pengapuran Tulang
Pengobatan Sakit Atau Nyeri Punggung
Obat Kadas Kurap Mujarab
Pengobatan Fistula Ani Tanpa Operasi
Pengobatan Saraf Terjepit

nuy herbal said...

thank you very useful information admin, and pardon me permission to share articles here may help :

Obat tulang keropos
Obat gagal ginjal
Obat liver bengkak

QnCmurah said...

always waiting for the information provided by these sites, thanks.
Cara Ampuh Mengobati Penyakit Flu Burung Secara Alami Sampai Sembuh total
Obat Turun Berok, Cara Paling Ampuh Menyembuhkan Hernia
Obat Flu Singapura Tradisional Terbaik
Obat Kanker Kerongkongan Tradisional
Cara Ampuh Mengobati Penyakit Flu Singapura Secara Alami

Satuperjuangan said...

Excellent post. I used to be checking continuously this blog and I’m impressed!
Very helpful info particularly the ultimate part Obat Jantung Tradisional
care for such information much. I used to be seeking this
particular info for a long time.

Obat Herbal said...

Thank you for the information. This is amazing and helpful. I like it.

3 Tanaman Untuk Mengobati Radang Telinga 100% Ampuh
Pantangan Makanan Untuk Penderita Penyakit Kejang Anak
bahaya perut kembung dan cara menyembuhkanya
Memahami Lebih Jauh Bahaya Stroke Sejak Dini
Pantangan Makanan Untuk Penderita Ambeien
Gejala awal penyakit gondok yang harus diwaspadai
Wajib tahu! 5 Pantangan Makanan Untuk Penderita Tiroid

Agen Resmi QnC Jelly Gamat Di Jakarta said...

Very Good Article

Pengobatan Untuk Menyembuhkan Radang Lambung
Solusi Yang Tepat Cara Mengobati Dispepsia
Pengobatan Penebalan Dinding Rahim Tanpa Kuret
Cara Mengobati Kista Coklat Tanpa Operasi
Cara Mengangkat Tumor Rahim Tanpa Operasi
Tips Untuk Mengobati Emboli Paru

QnCmurah said...

finally found also the website with the content of articles and useful information. Thank you very much.

Wajib tahu! 5 Pantangan Makanan Untuk Penderita Tiroid
Pantangan Makanan Penderita Gagal Ginjal
Obat Penyakit Ginjal Paling Ampuh
15 Manfaat Daun Sirsak Bagi Kesehatan Ginjal
Wajib Tahu! 6 Bahaya Penyakit Ginjal Bagi Organ Lainnya

Obat infeksi paru said...

given article is very helpful and very useful for my admin, and pardon me permission to share articles here hopefully helped :

Obat tradisional ambeien
Obat kista ginjal
Obat hepatitis b alami

Cara Sembuhkan Sakit Ginjal Pria said...

Very Good Article ;)

Pengobatan Untuk Infeksi Pencernaan
Obat Kulit Herpes
Tips Pengobatan Demam Tifoid
Pengobatan Untuk Sinusitis Kronis
Tips Untuk Penderita Parkinson
Menurunkan Kolesterol Jahat Secara Alami