Saturday, June 7, 2008

Most Important Marketing Questions REVISED

Here is my updated list of the "Most Important Marketing Questions!" Kivi Leroux Miller at Nonprofit Communications convinced me that there are really 5 crucial questions to ask REGULARLY so that you can stay clear on your goals and stay audience focused.

Don't do ANY MARKETING for your organization without answering these questions first!

Note: Notice that 2 of the questions are about YOU - your organization, your nonprofit, your objectives and the other 3 questions are about THEM - your clients, donors, customers, partners - the folks you serve.


1. What is your quantifiable goal? What are you trying to do?

Examples: Deliver 1,000 signatures to your local school board, Raise $100,000 for your annual event, Increase the size of your e-mail list by 25 percent in 1 year.

Hint: Raising awareness is not a good goal.
2. Who are you trying to reach, i.e. who makes your goal a reality?

Examples: Individual donors, Foundation reps, Corporate leaders, Activists, Members of Congress

3. What do your "customers" need?

Examples: To get more "eyeballs" so that they can increase sales. To realize their ambitions and change the world with you. To meet other people that they need to know, i.e. NETWORK.

4. Why should they "buy" from you?

Hint: Because you are uniquely qualified to deliver what they need! See ques. 3.

5. What's the best way to reach them?

Examples: Join a board, send a hand written note, sponsor an event, send an e-mail.


lin liyi said...

Considering that, that may be a giant area of why is researching wonderful, cutting down ysl replica. It is suggested you ought to receive plenty of time looking and additionally contrast values to confirm that you're most likely possessing the right practical put up, especially when seeking out true beautiful handbags just for a lot less. This isn't for that reason very difficult to search for gucci replica bargain good you'll be able to check, for that reason won't be bothered if you happen to helpless to look for coupon fairly quickly. Handbags via the internet certainly is the spot just for varieties of astounding bouquet and additionally prices which will do not come to be in any usual surrounding socket cartier replica sale. Would you like to created a fabulous retailing business venture. Looking for a fabulous customizable retail industry supplier firstly relating to. You'll distribute travel around elements right from cartier replica sale, home business events, umbrellas, combined with quilts. When you need increased ways to get working a fabulous Travel around Stash home business, continue reading and additionally develop becoming familiar with this particular simple and easy help. Men and women are repeatedly changing towns or suburbs when completely to another countryside in a voyage or possibly supplier national gathering, or perhaps it is from their home to make sure you advanced schooling or possibly all the chanel replica.

hoxn Ln said...

which revved into Replica Watches high gear in 2009. But within three years, an anti-corruption campaign that clamped down on gift-giving to Replica handbags government officials, coupled with a nationwide economic slowdown, proved that not even Rolex Daytona the monster appetites of Chinese luxury consumers could inoculate the handbagreplica from financial volatility.While the big brands continued to host lavish parties and invest heavily in their manufacturing capabilities Replica watches UK .