All of my training in sales and development has lead me to believe that MORE IS ALWAYS BETTER.
More donors, more sponsors, more subscribers, more members, more advocates, more volunteers, more clients, more, more, more...
But, what if I'm DEAD WRONG?
What if the QUALITY of relationships is a better measure of success and predictor of revenue than QUANTITY?
What if "the play" is deepening the connections I already have?
It's 10pm. Do you know where your donors are? Or are you already on to the next one?