According to State of Nonprofit Marketing, a new report by Lipman Hearne and the American Marketing Association, only 1 percent of nonprofit marketers rank "leveraging technology" or "leveraging the Internet" as one of their top marketing priorities. (Register here to download the report for FREE!) However, 24 percent say that "leveraging the Internet" will be a key challenge in the next 5 years.
What do you make of this finding? Why aren't more nonprofit marketers are using technology and the Internet TODAY to achieve organizational goals?
P.S. I'm quoted in the report. See page 16!