Note: Because we've always done it this way or because the ED likes/doesn't like it, are not mentioned.
"Despite how complicated we can make it at times - the good news is - there are only four different blocks we use to build marketing programs. They are:
(1) Drive Sales
(2) Build Awareness
(3) Drive Traffic, and
(4) Build Community
Drive Sales - The core of a business... The fuel that powers the engine. You drive sales (1) through new customers spending, or (2) getting existing customers to spend more.
Build Awareness - Getting people to know about your business. We do this through advertising, publicity, word-of-mouth, etc.
Drive Traffic - Getting existing or potential customers to your business or service. Simply about getting bodies to your physical or virtual location.
Build Community - There are two sub-categories of building community:
(1) Making yourself a meaningful part of your community and, (2) Building community with and between your customers.
Great marketing strategy combines these blocks in meaningful ways.