Tuesday, July 22, 2008

Read, Write, Aim

Image by chatirygirl's photostream.

I've made several changes to the name and focus of this blog over the past year. (That is what I love about blogging, it's a forgiving medium.) It's not that I'm fickle, well I am fickle but there's something else going on here too. The more I write, the more focused I get, the more I write, the more focused I get, the more I write... (You get the point.)

Writing is a key element (some would say THE KEY ELEMENT) of good marketing. Regardless of the vehicle you choose - blogs, websites, collateral, PowerPoint, direct mail, e-mail,etc. - there comes a time when you have to pick up a pen. Unfortunately writing is not easy to do and many of us are SCARED to DEATH of being the scribe.

Here's my advice.

- WRITE, WRITE, and WRITE some more and

- Don't be afraid of mistakes.

Writing is not a linear process. It changes shape and evolves over time and it works best when you just do it.

So be brave and dive in.