I've been participating in a lively discussion this week about how marketing is changing in our Connected Age and how this is impacting LIBRARIANS.
I have to admit, as a kid, there was no love lost between me and my school librarian. She was:
- A "know it all!"
- ALWAYS TOO BUSY to explain the details of the Dewey Decimal System to me.
- Saying SHHHHHHHH!
Librarians out there, don't kill me. I know you are not all created equal. The picture I'm painting is a stereotype. Still, it's worth noting that this caricature of the stern, perfectionist, disengaged, expert IS something that librarians and libraries have to contend with. I suggest reframing the job and adding a few new responsibilities for today.
- Instead of being the GATEKEEPERS of information, be a trusted GUIDE for my data collection and exchange.
- Talk to me. Be willing and ready to ENGAGE me in dialogue via e-mail, social media, and in person.
- SHARE your love of books.
- INSPIRE me to share my knowledge with others and LEARN more.
P.S. These tips aren't only for librarians. They're for everyone who wants to be a better marketer, but you knew that!