Call me a luddite. Call me "behind-the-times." But I'm here to say it loud and say it proud.
I LOVE EMAIL!
I'm not saying this because I sell email marketing software. Although it's true, I DO! I'm saying this because EMAIL WORKS.
If you're trying to determine how to allocate your limited marketing budget to reach your fundraising, advocacy or communication goals - don't forget to check out this POWERFUL channel.
Here are some stats which may help you make the case.
P.S. Don't forget that any decision on HOW to reach your constituents MUST BE INFORMED by your budget AND by the communication preferences of your constituents. There is no point in meeting people where they're NOT. That said, all things being equal - email may still be your best bet.