Tuesday, October 14, 2008

Blogher DC Hits the "She Spot"

Kudos to the whole team at Blogher who really hit the "she spot" yesterday at the DC Reach Out Tour. No, I didn't coin the term. (Just wish I did). It's the brain child of Lisa Witter and Lisa Chen who just wrote this fantastic book - The She Spot | Why Woman are the Market for Changing the World - and How to Reach Them.

Girl, does Blogher knows how to market to women! From the great food (fresh veggies and sea bass instead of yucky rubber chicken) to the FREE test drives from Saturn, to the "speed dating round" Blogher style (you'll just have to attend their next event to find out), everything about the day epitomized what women want:
  • to Connect with each other and with an awesome cause;
  • to feel empowered and in Control;
  • to Care for something that's bigger than any one of us; and
  • to know that our favorite brands are invested in Cultivating relationships with us over time.
According to Witter and Chen, these 4 principles are the ingredients of successful marketing to women (and men). Congrats again to the Blogher crew for showing us all how it's done.

If you're interested in learning more about why women are a nonprofit's best friend, check out Chapter 1 of The She Spot. And, be sure to jump on Blogher to join the MOVEMENT "to create opportunities for women who blog to pursue exposure, education, community and economic empowerment."

Cheers!
Jocelyn

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