Wednesday, November 12, 2008

2008 Election is Historic for More Reasons Than 1

(This post is also archived on

2008 will most certainly be remembered as the year that we elected the first African American President. It will also be remembered as the year that mobile, email and social media generated incredible returns for political advocacy and fundraising!

The Pew Internet and American Life Project - a great source of information on all things Internet - says that “a record-breaking 46% of Americans used the Internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others.” More important, this multi-media communication turned into a pile of gold for the Obama Campaign, i.e. over $600 million in funds raised.

I know you’re not Obama. Nevertheless, this historic election has implications for you and your nonprofit.

1. Mobile and social media are here to stay. Don’t get stuck in “old-school” marketing. Start investigating and testing these new means of communication today!

2. Start/continue building your opt-in databases. Because it’s all about the list!

3. Learn as much as you can about your stakeholders so that you can personalize your communications. One way to do this is to append demographic and lifestyle data to your files. (Call me. I can help!)

3. Ask your supporters to help you. Your marketing budget will never be big enough for you to get all the signatures/donations/members you want or need. But you can leverage the dollars you do have by asking your best supporters to market for you. Help them to spread the word by building a charity widget, forwarding your emails, and sharing your research.

4. Remember that your supporters are connected to each other. You aren’t in control of the conversation. It’s already happening.



Desty Lilian Rosana Putry said...

model plafon minimalis
model pintu kamar mandi
model rak piring terbaru
desain ruko minimalis
kreasi hiasan dinding rumah
pondasi cakar ayam
motif keramik lantai kamar mandi
cara memasang keramik lantai
interior warna cat dinding
desain warna cat rumah minimalis
model atap rumah minimalis
lampu hiasan kamar tidur
model rak tv
desain taman air mancur
warna gorden ruang tamu
model lampu taman

hoxn Ln said...

craftsman quality and Replica Watches professional athletes and durability of its products, to adjust.“ Replica handbags , more blue-collar of mind, become through this channel that could not be reached before that might find a good customer of money,” Rolex Daytona Frankel said. “It is a status symbol in less than RV.”but somewhat subjective, the details of every little thing ’s Replica watches UK design assumptions, there is evidence of light at the end of the tunnel for handbagreplica .

eman sh said...

شركة نقل عفش بجدة
شركة نقل العفش بالمدينة المنورة
شركة نقل عفش بالدمام
شركة نقل عفش بالرياض

eman sh said...

شركات نقل وتنظيف
شركات نقل عفش بالطائف
شركات نقل عفش بالمدينة المنورة
شركات نقل عفش بمكة
شركات نقل عفش

eman sh said...

شركة تنظيف خزانات بالمدينة المنورة
شركات تنظيف بمكة
شركة مكافحة حشرات
شركة تنظيف بالدمام
شركة تنظيف بالمدينة
شركة تنظيف بالطائف