Brian Halligan, CEO of HubSPOT, a new company which is helping small and medium-sized business marketers (that means you!) adapt to consumers new purchasing patterns, asks a great question, "How do you shop and learn?"
When you're researching a product, service or charity, do you...
- Haul out the yellow pages
- Email a friend
- "Google it"
Take a minute to today to think carefully about how you shop and learn? If you're anything like the folks you're trying to reach you may want to rethink the marketing tools you use.