Friday, June 27, 2008
Thursday, June 26, 2008
I especially like her thoughts regarding what to do about Blogphobia!
Check it out!
"Blogphobia often manifests itself in a fear of comments. Here's the
1. You can moderate comments.
2. If someone writes something bad about your organization, I'll betcha that they are saying it to other people, and that other people may have the same feelings. Wouldn't you rather address the complaint out in the open, where everyone can read your response, instead of having talk about you behind your back?
3. Everyone wants comments, but not bad comments. You don't get to choose what the comments are about."
Monday, June 23, 2008
I know, I know, you know already know this but when was the last time you actually evaluated the performance of your website? How do you know your website actually works?
Here's your homework:
1. Write a paragraph outlining what you want your website to do. For example, facilitate online donations, recruit volunteers, educate law makers, etc.
2. Go to Google Analytics and attach it to your site. (It's FREE!)
3. Pick one or two metrics (at most) and begin tracking them once a week. For example, take note of where your traffic comes from and/or check out what content folks actually read.
4. Commit to making one or two changes based on what you learn. For example, reach out to your "referring partners" and thank them for linking to you and/or put your best content on the home page of your site.
Friday, June 20, 2008
Wednesday, June 18, 2008
1) The music rocks! Consider adding music to your online work. Music engenders feelings and people connect to feelings.
2) The text rocks! Words are even more powerful when they are
Think E.E. Cummings.
3) The narrative rocks! Much has been said about using stories to "make the case." People think and remember in narrative. Consider creating a tale to tell others about what you do and why it's important!
4) The call to action falls short! This video needs a clearer, more dramatic, more creative CALL to ACTION.
Sunday, June 15, 2008
This "biblical" phrase is one of the best pieces of advice I've ever received. It was ushered by my LOVELY momma, but originates with Harvey Jackins, a brilliant man who developed a technology called "Reevaluation Counseling" to help people (re)discover their own brilliance and move out of distress.
I've been thinking a lot lately about the power of LISTENING and about the fact that it DOESN'T come easily to most of us and thus, doesn't happen often.
I am a culprit of non-listening too. As a natural-born sales gal, I get paid to develop arguments to PERSUADE other folks to:
- think a certain way way;
- see my point of view; and
- take my advice!
But...I've been wondering if -based on Harvey's insight - there might be a better way.
- When was the last time you felt like someone truly listened to you?
- When was the last time you stayed silent in the face of critique?
- When was the last time you waited (1 whole minute) before responding?
LISTENING is hard AND it's really helpful. It enlivens a conversation and helps people RELAX. Good listening makes the listener and the "listenee" feel connected, respected, and heard.
We're ALL wedded to our opinions, our prejudices, our points of view (especially by our late thirties!) but this doesn't mean that we need to fight for the most "airtime," all the time.
Instead, try being silent. Try listening carefully and genuinely to what your members, clients, customers, employees, supervisors, co-workers, and even strangers have to say. See what happens.
Saturday, June 14, 2008
Saturday, June 7, 2008
Friday, June 6, 2008
Thursday, June 5, 2008
I pulled up data for total US and for the "Millenials" - age 18 - 24 and this is what jumped out at me.
1. Very few people are "Collectors," i.e. tag or organize content for others. Hmmmm?
2. Almost 50% of online adults are "Spectators," i.e. they read/watch other people's blogs and videos but don't create their own content.
3. 64% of younger folks are members of a social networking site, i.e. they LIVE online!
What do these numbers mean for your marketing/outreach?
Wednesday, June 4, 2008
Holly Ross, Executive Director of NTEN, a key leader in social media for nonprofits, and one of my FAVORITE presenters did the opening keynote. Here is my summary of her remarks.
1. Information is POWER and social media is EMPOWERING us all by giving us greater access to information than ever before through tools (technologies) that are CHEAP, EASY TO USE, and EVERYWHERE.
2. Because of this greater access to information (think Google Search), we don't need institutions, for or non-profit, to think for us. What we do need is help SYNTHESIZING all of the information out there and TRANSLATING it so that it we understand its' relevance to our lives.
3. As nonprofits we would do well to stop thinking of ourselves as CRUISE DIRECTORS of our CAUSE SHIPS (my silly metaphor, not Holly's) and instead start thinking of ourselves as FACILITATORS and GUIDES.
4. Being peers with those we support and serve challenges us to become better LISTENERS. Listening is HARD because we're all afraid of critique. But if we can learn to listen better and act on what we hear it will help our issues to move forward.
Tuesday, June 3, 2008
Sunday, June 1, 2008
A tactic is a TOOL for getting something done. Marketing tactics can include:
- a website redesign
- direct marketing
- public relations
- social networking
- door to door canvassing
- search engine optimization
A marketing STRATEGY, on the other hand, is driven by OBJECTIVES or a PRE-DEFINED RATIONALE for taking action. Marketing objectives are the core element of a successful marketing strategy and can include:
- listening to customers in order to incorporate their thoughts and ideas into product/service development
- asking clients to help you sell your products and services
- using online tools to convert more prospects into leads
Many people seek assistance from NPower, and other consulting groups, with an interest in employing a new technology tactic or tool. For example, an Executive Director called the other day to ask our help in updating her organization's website. While there's nothing wrong with refreshing your organization's online presence. You should begin with the end in mind, i.e. begin by clearly stating your objectives or goals. Without this clarity, your "redesign" may not "deliver" and you may end up sucking time, money, and energy from staff.
Here's my advice.
Ask these 5 questions - in this order - BEFORE engaging in any new marketing tactics. Once you have your objectives laid out, the tools will follow.
1. Who are we?
2. What do we do?
3. Why should anyone else care? In other words, why should people donate to, buy from, or partner with us? What's our unique value-add, our "special sauce?"
4. Who are we trying to reach? In other words, who makes are goals a reality?
5. What are the best tools reaching this audience?