Saturday, August 30, 2008
Wednesday, August 27, 2008
Here's the +1. Once you've got your e-list together, keep it up-to-date with regular e-mail appends. E-mail appending is "the process of adding a consumer's (donor's) email address to that consumer's (donor's) record. The email address is obtained by matching those records from the marketer's database against a third-party database to produce a corresponding email address."
Why e-mail append? Because your donor's e-mail addresses CHANGE REGULARLY!
To learn more, read "E-mail Appends: The Good, the Bad, and the Realistic," by Catherine Algeri.
Full disclosure: I work for Triplex, an InfoUSA Group company. We sell e-mail marketing and list management services - including e-mail appends - to nonprofits.
Tuesday, August 26, 2008
Friday, August 22, 2008
"When you think of the Internet, don't think of Mack trucks full of widgets
destined for distributorships, whizzing by countless billboards.
Think of a table for two."
-Doc Searles, The Cluetrain Manifesto.
One of the toughest things (in my humble opinion) about succeeding online is BEING REAL. Why? Most of us have spent the bulk of our careers perfecting the art of "corporate speak."
- Don't be passionate.
- Don't be spontaneous.
- DON'T SAY ANY THING that hasn't been approved by PR.
- In short, don't be real.
This is a serious problem because talking like an organization is BORING at best and PATRONIZING at worst. There's simply no life to "corporate speak." No love.
If you want to succeed on the Web, and by this I mean, if you want people to
- read your stuff
- visit your website
- "tell a friend"
- "donate now"
Like Doc Searles says, the Internet IS A HUGE INTERSTATE. There's so much stuff out here, it's AMAZING! At the same time - at it's core - it's still a one-to-one medium. Think about it. You e-mail me. I e-mail you. I do a blog post. You comment. You "friend" me. I chat back.
The Point: Talk online just the way you would with you next door neighbor. No jargon-filled messaging. No over-my-head euphemisms. Just regular, righteous, real-time SPEAK!
If you need help finding your voice, answer the questions below. I also ENCOURAGE you to to read Beyond Buzz: The Next Generation of Word of Mouth Marketing, by Lois Kelly. She's got some great tips on being interesting and finding your unique point of view.
1. What do you LOVE about your job?
2. What do you HATE about your job?
3. What is your organization's greatest failure/success?
4. What is the biggest misperception people have about your cause?
5. What does everyone need to know now about your issue?
Wednesday, August 20, 2008
1. The best way to promote your blog is to do good work. So WRITE, WRITE, and WRITE some more.
2. Next, the blogosphere is a COMMUNITY of folks who care about stuff. To get your blog noticed you must PARTICIPATE in your online community(ies) of interest by:
- following the conversations you care about
- reading other people's work
- linking, linking, and linking some more
- asking and answering questions
- tagging and acknowledging great content
- volunteering for on- and offline projects in your areas of interest
- registering it with key search engines like Technorati and Blogpulse
- listing the URL of your blog in your e-mail signature and on your business cards
- sending out a press release about it's launch
For more tips on how to market your blog, read this article by the folks at OnlineMarketingBlog.
For more on how to get found in Search, go here.
Monday, August 18, 2008
Did you know:
- that over 3 billion people in the world (nearly 1/2 of us) have cellular connectivity
- this means that almost 50% of us are "mobile"
- fixed identity points for populations on the move
- channels for entrepreneurship amid poverty
- pocket-sized Western Unions
- vehicles for charitable donations in times of crisis
Do you have any experience with mobile campaigning in the nonprofit sector? If so, please let me know
JocelynP.S. I first saw the link to this video on Many Possibilities - In the beginner's mind there are...
Blogher's mission is to "create opportunities for women who blog to pursue exposure, education, community and economic empowerment...It's the number-one community for and guide to blogs by women."
Check it out!
By the by, in addition to gaining exposure, there are MANY OTHER GREAT BENEFITS of engaging in social media on your own or for your org. You get to:
- LEARN from others;
- CONTRIBUTE to the dialogue;
- COLLABORATE on cool projects; and
- CELEBRATE excellence!
Thursday, August 14, 2008
I've been participating in a lively discussion this week about how marketing is changing in our Connected Age and how this is impacting LIBRARIANS.
- A "know it all!"
- ALWAYS TOO BUSY to explain the details of the Dewey Decimal System to me.
- Saying SHHHHHHHH!
- Instead of being the GATEKEEPERS of information, be a trusted GUIDE for my data collection and exchange.
- Talk to me. Be willing and ready to ENGAGE me in dialogue via e-mail, social media, and in person.
- SHARE your love of books.
- INSPIRE me to share my knowledge with others and LEARN more.
Learn more and give the gift of a smile today!
Wednesday, August 13, 2008
Want to be the first to know Barack's running mate? Sign up to receive an email now or text VP to 62262 on your mobile.
Ahhh the possibilities... How are you using new technologies to change the world?
If you're thinking about wading into the waters of Web 2.0 by starting a blog, participating in a social network, doing online video, or syndicating your best content or just want to get better at what you're already doing - register today!
We'll have coffee and bagels (my treat) and talk about the challenges and opportunities of using the Internet to change the world!
Questions about the workshop? Email me at jocelyn_harmon (at) yahoo.com.
Questions about registration? Contact Shaw Hipsher at shawh (at) nonprofitadvancement.org.
Monday, August 11, 2008
Sunday, August 10, 2008
Check it out!
Friday, August 8, 2008
"the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60% of internet users who use email, arguably the internet’s all-time killer app, on a typical day."If you are reading this blog, I'm sure this is not news to you. Who can live without Search? It's become a vital part of daily life. Whether we're job hunting, doing research, or Googling ourselves (I know you do it too), Search is ubiquitous.
What's interesting is how Search is changing the way we connect with others and market our organizations online. Instead of using OUTBOUND marketing techniques like sending out e-mail blasts, Search enables us to do INBOUND marketing and bring people hither!
For example, if you type "marketing for nonprofits" into Google right now, (Go ahead. Open a new browser and try it.) my blog comes up, as do links for Nancy Schwartz' blog - Getting Attention and Nedra Weinreich's blog - Spare Change. Now, if we're lucky (Nancy and Nedra and I), you will click on one or all of our links and read, comment, or hire us to provide marketing consulting for you! (Hint, hint.)
Note: I venture to guess that you've NEVER seen an advertisment or received literature in the mail from Nancy or Nedra (I know you've never seen one from me) but (and this is the cool part) we've managed to connect with you nonetheless. The point? Search engine marketing really works.
If you're interested in getting into Search, here are three great ways to get started. I'd be interested to hear other ideas re: what has and hasn't worked for you!
1. Publish new content often. This is THE MOST IMPORTANT tactic and the highest value activity you can pursue in if you want to be successful at search engine marketing. People want helpful information and frequent updating of your website or blog will increase your rankings in the search engines. Guaranteed.
2. Apply for a Google Adwords grant. Adwords are those links you see on the right hand side of your search results. Google has been giving these advertisements away for FREE to qualified nonprofits for some time now. The jury's still out on how successful Adwords are but since their FREE, I'd say give 'em a try.
3. Ask your friends to link to you! Links from other websites with good ranks and reputations will "rub off on you." In the game of Search, as in the game of life, who you know helps.
P.S. If you want to see how your website fares to date, here is a cool service which will "verify your website's placement within the top Internet search engines and directories."
P.P.S. HubSPOT has some done some great thinking on how small businesses, like nonprofits, can use search and other inbound marketing techniques to get more traffic. You can download their whitepaper for FREE. (Registration is necessary.)
Wednesday, August 6, 2008
I know. The rules are listed here. But what exactly do they mean? Can I cut and paste any photo I see as long as I acknowledge the photographer or is sharing only approved for photos under Creative Commons license?
I'd appreciate any feedback. Help!
Maybe this is another gift of our Connected Age - having faith in strangers.