Sunday, November 30, 2008

Should You Merge?


These are scary times and while I hate to add to the chaos by waxing on and on about the economy, I'd also be remiss if I didn't offer some thoughts about how to hoe the road ahead.
Let's face it, 2009 is likely to be a tough year for most charitable organizations.

One strategy for staying in the game and even improving your organizational performance is to merge with another organization. That way you can share administrative costs to reduce overhead and (hopefully) provide complimentary services to your clients.

Check out this live chat on Tuesday 12/2 hosted by the Chronicle of Philanthropy to see if a merger is the next right step for your team.


Tuesday, November 25, 2008

3 Things I'm Thankful For

1. the gift of friends and family
2. the ability to write and share my opinions and thoughts and ideas with others
3. good health

And you?

Monday, November 17, 2008

Enter Today to Win a Social Media Makeover!

My friends at the Case Foundation are giving away a great suite of products and services to 5 lucky nonprofits who want to become more social media savvy. Prizes include:
It's easy to apply. Take this quiz and then tell them, in 500 characters or less, how you could benefit from a Social Media Makeover!

Good luck!

Friday, November 14, 2008

How Do You Shop and Learn?

If you get a chance watch the first 4 minutes of this video.



Brian Halligan, CEO of HubSPOT, a new company which is helping small and medium-sized business marketers (that means you!) adapt to consumers new purchasing patterns, asks a great question, "How do you shop and learn?"

When you're researching a product, service or charity, do you...
  • Haul out the yellow pages
  • Email a friend
  • "Google it"
Halligan asserts (and I think he's right) that most marketers miss the market because they're still using old-school tactics like advertising, telemarketing and trade shows to get out the word and these tactics DON'T FIT the way that prospective buyers (in our case - donors) actually learn.

Take a minute to today to think carefully about how you shop and learn? If you're anything like the folks you're trying to reach you may want to rethink the marketing tools you use.

Jocelyn

Wednesday, November 12, 2008

2008 Election is Historic for More Reasons Than 1

(This post is also archived on www.emailforimpact.com.)

2008 will most certainly be remembered as the year that we elected the first African American President. It will also be remembered as the year that mobile, email and social media generated incredible returns for political advocacy and fundraising!

The Pew Internet and American Life Project - a great source of information on all things Internet - says that “a record-breaking 46% of Americans used the Internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others.” More important, this multi-media communication turned into a pile of gold for the Obama Campaign, i.e. over $600 million in funds raised.

I know you’re not Obama. Nevertheless, this historic election has implications for you and your nonprofit.

1. Mobile and social media are here to stay. Don’t get stuck in “old-school” marketing. Start investigating and testing these new means of communication today!

2. Start/continue building your opt-in databases. Because it’s all about the list!

3. Learn as much as you can about your stakeholders so that you can personalize your communications. One way to do this is to append demographic and lifestyle data to your files. (Call me. I can help!)

3. Ask your supporters to help you. Your marketing budget will never be big enough for you to get all the signatures/donations/members you want or need. But you can leverage the dollars you do have by asking your best supporters to market for you. Help them to spread the word by building a charity widget, forwarding your emails, and sharing your research.

4. Remember that your supporters are connected to each other. You aren’t in control of the conversation. It’s already happening.


Cheers!

Tuesday, November 11, 2008

Still Thinking About Social Networking

Came across this interesting article yesterday in the WSJ online. RapLeaf a company which we partner with at Triplex Interactive, took a look at where voters "live online" by state. Here is what they found.

"In Iowa, there is a high usage of social-networking sites by people under the age of 25, and low usage among those 25 and older. Iowans are all over Facebook and a site called MyYearbook, but tend not to use other sites. It’s a different story in Wisconsin, however. While the social-networking crowds there are also young, they favor a site called Bebo."
To learn more about the social networking sites were/are used by voters in other states, read the article. To learn more about where your donors/members/volunteers, etc live online, send me an email!

Cheers!
Jocelyn