Tuesday, January 6, 2009

What do you do online?

Source: Pew Internet and American Life Project

I'm giving a intra-organizational presentation tomorrow on social media and one of the questions I'm going to ask is this.

"What do you do online?"

People are still incredulous when I suggest that they start using the Internet to do more than post a static website because they have a hard time identifying with THOSE PEOPLE who "live online." Funny thing is when asked to take a personal inventory of how they use the Internet to navigate life, it's often easier to see how vital the Internet has become. For example, most of us bank, shop, research products, share photos and (date?) online, etc. :)

Don't believe me? Check out the Pew Internet & American Life Project. (See above for a sample of their great reports.) And take your own personal inventory. What do you do online?



Gal Cohen said...

You have mentioed the above report as Great. Mind me for criticizing, but I don't understand how come at the same month (e.g. Dec-2007) it appears that 92% are sending email and than again Dec-2007 says that 75% are looking for health/medical info.
Maybe it is based on a multiple choice survey?
Anyhow - the way it appears does not speak for itslef, I would not call it Gerat.

Jocelyn said...

Hi Gal,

Thanks for your comment. I think Pew's research is great because of the wealth of info they have and share about what people are doing online. I use it when I need to illustrate/make a case for why nonprofits should at least consider connecting with their stakeholders online.

This data sheet is just one example of the kind of information you can find on their website.


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