Monday, February 2, 2009

Quote of the Day: More Money Doesn't = Better Marketing

Thanks to Katya for reminding us that more money doesn't equal better marketing.

Sure you need cash to power your marketing shop. You need people and time to design, write copy, plan, do PR and network with the powers that be. You also need tools/technology - for example an Email Services Provider (ESP) if you want to market via the Web.

But good marketing is also about being in tune with your audience, understanding your mission and knowing how to make it resonate. Good marketing is about finding and taking advantage of the X factors which make your cause more relevant. Good marketing is about being creative and sometimes going with your gut.

Don't believe me? Check out these superbowl ads on Hulu. Remember, these are some of the THE MOST expensive ads created every year and many of them fall flat, i.e. in my humble opinion, they won't be generating any new leads.

What do you think?



YSL iPhone 6 Plus Cases said...

Apple’s new iPhone 6S is already on the production line and will come with Force Touch, a technology the company has introduced in the Apple Watch.Bloomberg reported the development and said that the new iPhones will have the same 4.7-inch and 5.5-inch screen and design like the iPhone 6 and iPhone 6 Plus.

hoxn Ln said...

composed of Replica watches UK privately owned brands — many struggling to survive after being ravaged by the emergence of quartz models Rolex Daytona in the 1970s — into a slick global marketplace fueled by millions of dollars in Replica handbags advertising spending and rife with consolidation.By the time the recession began in 2008, the Goliaths of the handbagreplica business were able to mitigate its effects by focusing their attention on the relatively unscathed Chinese economy Replica Watches .

eman sh said...

شركة نقل عفش بالرياض وجدة والدمام والخبر والجبيل اولقطيف والاحساء والرياض وجدة ومكة المدينة المنورة والخرج والطائف وخميس مشيط وبجدة افضل شركة نقل عفش بجدة نعرضها مجموعة الفا لنقل العفش بمكة والخرج والقصيم والطائف وتبوك وخميس مشيط ونجران وجيزان وبريدة والمدينة المنورة وينبع افضل شركات نقل الاثاث بالجبيل والطائف وخميس مشيط وبريدة وعنيزو وابها ونجران المدينة وينبع تبوك والقصيم الخرج حفر الباطن والظهران
شركة نقل عفش بجدة
شركة نقل عفش بالمدينة المنورة
شركة نقل اثاث بالرياض
شركة نقل عفش بالدمام
شركة نقل عفش بالطائف

eman sh said...

شركة نقل عفش بمكة
شركة نقل عفش بينبع
شركة نقل عفش بالخرج
شركة نقل عفش ببريدة
شركة نقل عفش بخميس مشيط

eman sh said...

شركة المتحدة
دليل شركات نقل العفش
شركة نقل اثاث بالمدينة المنورة
شركة نقل اثاث بالرياض
شركة نقل اثاث بجدة