Tuesday, March 3, 2009

Be Charitable - Give Away Your Best Stuff

This beautiful photo is by Pensiero.
"Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats." Quote by Howard Aiken from Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki
If you're awake at all these days, you'll notice that the Web is FULL of all sorts of FREE PowerPoint decks, white papers, articles, blog posts, Twitter feeds and video about social media, marketing, communications, fundraising, etc. On top of that there is a HUGE collection of FREE services - Google, Technorati, Alltop, Digg, Scribd, SlideShare, and (of course) YouTube - to help organize and find this content. The Web is a virtual treasure trove of information - much of it good!

Why is it then, that I still hear this refrain from so many? "We can't just give our stuff away, people will steal our ideas."

Hmmm. I think hidden in this comment is arrogance and also ignorance about how the world works in the Connected Age. Don't get caught in the stingy trap.

1. Your ideas are not your ideas unless you have a patent pending. Do you really think you're that unique?

2. Adding value is the currency of the Web and is one of the best ways to market yourself - maybe the only way. People are inured of advertising and sales pitches.

3. Giving your best stuff away shows folks that you know your craft. This should make them MORE rather than LESS interesting in working with you.

4. Being charitable just feels better. Hoarding information takes lots of time and energy and drains your spirit.

OK. There is always an exception to the rule, i.e. those select few who will engage in copyright infringement, steal and go behind your back.

But don't run your business based on the values of the worst of us, attune to the best in humanity.



Andie said...

People who hesitate at being charitable probably have not read about "generation generosity". I totally agree with sharing your best stuff--especially online technologies. So what if you mention your competitor. If you know and believer you're the best, then people are going to flock to you and use your technology.

And no person on this planet is truly 100% that original.

cheap replica watches said...

As well, the band is manufactured out of rubber or perhaps similar method of material so salt water will likely not make it deteriorate. Diving different watches vary around how profound they say they're able Replica Rolex watches to go. You will see that they should go originating from a hundred meters to more than two cheap replica handbags hundred meters, some classic watches sometimes go above 500 meters. The depth for you to look for relies on what method of diving you're planning to conduct. If you're planning to conduct normal diving while in MBT Walking Shoes the pool, then one hundred dollars meters may perhaps be sufficient, having said that, if imitation Panerai watches you're planning to conduct some diving it is advisable to find a wrist watch that goes two one hundred dollars meters. As well, the bigger the range, the more the fact that watch will withstand holes and bumps. replica rolex watches

hoxn Ln said...

curiosity will be strong in order to see what to declare a similar Replica watches UK Smartwatches.Actually Want people of Smart Watch What: This all wrapped, is several billion US dollars handbagreplica question Of course, there is room for such smart watch. You can use the battery-powered quartz Replica handbags movement and Bluetooth low energy, there is no need to charge Replica Watches the (every other year or so much battery replacement).Indications, since clear and simple Rolex Daytona .

eman sh said...

شركة نقل اثاث بحائل
شركة نقل اثاث ببريدة
شركة نقل اثاث بالقصيم
شركة نقل اثاث بحفر الباطن
شركة نقل اثاث برابغ

eman sh said...

شركة نقل عفش بالخبر
شركة نقل عفش بالقطيف
شركة نقل اثاث بالاحساء
شركة نقل عفش الجبيل
شركة نقل عفش بالدمام

eman sh said...

شركة نقل عفش بالقصيم
شركة نقل عفش بتبوك
شركة نقل عفش بابها
شركة نقل عفش بنجران
شركة نقل عفش بحائل