Monday, June 8, 2009
Last week, Mashable - a leading tech blog focused on Web 2.0 and Social Networking news - launched Summer for Social Good - an all social media charitable giving campaign to benefit 4 charities.
According to the release, "the Summer for Social Good is the first large scale online charitable campaign to raise funds strictly online through the power of Social Media and the Internet over an extended period. The goal is to use the power of “Social Influence” via Twitter, Facebook, MySpace, blogs and other online media to raise an unprecedented amount for our fund."
From June 1 - August 28 Mashable and others will promote the campaign via their site which according to Technorati logs 5 million page views per month! The hope is also that the campaign will go viral and that folks like you and I will donate and spread the word via our networks. See the widget above. All donations will be processed by Global Giving. To date, $1,140 has been raised.
The 4 charities to benefit from Summer for Social Good include:
I'm excited to see how this campaign unfolds as it will provide additional benchmarks and information regarding the ROI of social media and how nonprofits can best use these channels. Specifically, it will help us all answer the question, "can nonprofits really raise money through these channels or is brand awareness a better "'play.'"
Interested in learning more? Visit Summer of Social Good. You can also follow the campaign as it unfolds on Twitter. FYI, looks like this initative may be just be one in a series of social good campaigns organized by Mashable. Kudos to these bloggers for using their social media powers for good not evil!