My frolleague (friend and colleauge) Kivi Leroux Miller, owner of The Nonprofit Marketing Guide has partnered with the great folks at Network for Good/Fundraising 123 on this new FREE Email Marketing Guide.
Read it now and learn how to:
1. Choose the right Email Service Provider (ESP) for you. (No, it's not OK to send bulk email via Microsoft Outlook!)
2. Build and segment your list.
3. Develop targeted messaging. (Yes, it's important to send the right content to the right audience.)
4. Evaluate your efforts.
5. and more...
In addition to this guide, check out these other free online marketing resources archived on Email for Impact (where I work).
Finally, I'm doing a webinar for The Nonprofit Marketing Guide on August 6 called Nonprofit Marketing With Personality. I hope you'll check it out!