"Just do it!"
"Good to the last drop."
Amazing right? You just have to say a few words and all sorts of emotions and associations jump to mind.
"A strong tagline does double-duty -- working to extend your organization's name and mission, while delivering a focused, memorable and repeatable message to your base. It's one of your most effective marketing tools. (Unfortunately) the 2008
GettingAttention.org survey showed that 72% of nonprofit organizations don't have a tagline or rate theirs as performing poorly.