Thursday, July 23, 2009

Join Me Today at The Bridge Conference in DC!



I'm on a panel today at The Bridge Conference in DC. See my part of the discussion above.

One of the key questions we're all trying to answer in the Connected Age is who should we pay attention to and how?

Thanks to the incredible reach of the Internet there are so many more potential prospects for our causes and so many more ways to communicate but this also makes it hard to know where to start, especially with limited resources.

See slide 10 for my take on the key questions to answer before engaging in social media or any marketing for that matter. I'd love your thoughts as well.

1) How are you bridging the needs of your audiences with the new tools available to market, activate and communicate?

2) How are you ensuring that your decisions about marketing are informed by the limits/possibilities of your human and financial capacity?

Cheers!

Jocelyn

P.S. If you're in town be sure to stop by at 3:00 pm! I'd love to meet in person!

2 comments:

Bryan D Jennewein said...

Slide 10, #2... knowing where they "live"...

Fantastic point, Jocelyn. And how timely! We just did a social media technographic data append through Triplex. The results showed us exactly where our customers "live" online and are helping us focusing our social media marketing efforts.

Thanks for the great tips!

Bry

PHAssociation said...

This presentation was so great and it was so disappointing that the fire alarm interrupted it. Will you be able to share the entire presentation through e-mail or another medium?
jenniferk[at]phassociation[dot]org