Tuesday, August 25, 2009

Musing on Metaphors




"You are the light of my life."

"I have a coffee headache."

"Don't try to pull a Dick Cheney on me."

"It's raining men."
Metaphors. They are the stuff of life.

Use them to enhance your writing. Use them to connect emotionally with your audience. Use them to connect with yourself.
"Metaphor - that is, understanding one thing in terms of something else... is central to reason... it also helps us to understand others... Metaphorical imagination is essential in forging empathic conversations and communicating experiences that others do not share."

- A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink.
Metaphors are also the lifeblood of good writing. You can give me facts and statistics but I won't remember them. Besides I can look them up on Google. Instead, paint a picture of your programs. Tell me a story about what you do. Help me feel the significance of your work.

Metaphors come in words and phrases. They also come in pictures. See above. What do these metaphors say to you?

Cheers!
Jocelyn

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