Wednesday, September 16, 2009

Don't Write Crappy Content!

Check out my column in Fundraising Success this month.

Remember "Green Eggs and Ham," the famous children's book by Dr. Seuss? Sam wants X to try his new breakfast. When X refuses, Sam keeps trying to serve it up in exciting new ways — on a boat, on a plane, in a house, on a train — until finally X tries it and thanks Sam for his persistence.

We have a similar content strategy for nonprofit marketing. The only difference is no one is thanking us for repurposing bad content.


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