Wednesday, September 30, 2009

Focus



Focus. It's a word that's coming up a lot for me lately - at work, at home, at church. Most days I have more on my plate than can possibly be accomplished in 16 hours of awake time so I do my best to "concentrate my attention or energy on something." The challenge for me is - focus on WHAT?!

Organizations, like people, hate to focus. It means putting a stake in the ground, standing for something and being accountable. It means leaving other stuff out. But there is great power in focus, i.e. determining what you do best and pursuing that goal/objective/task relentlessly.

Last week, I was privileged to attend a 4-day sales training for my company. There was a lot of talk about customer-focus, creating "win-win" solutions and utilizing research to build accounts. Still, I think what impressed me most was the emphasis on the need for discipline and focus in all world-class organizations.

I hope you work for or have the chance to build a world-class organization one day. Our time on this earth is too short to run willy nilly from one task to the next - chasing our tails and constantly putting out fires. Making real, lasting change requires stepping back to "assess the next" and put it to paper. Making real, lasting change also means making hard choices and forgoing certain options.

The next time you're sitting at your desk deciding what to do next. I hope you'll take a moment to stop, breathe and remember what you care about and why you’re here. Then do the next right thing that will lead you to your goal.

Cheers!
Jocelyn

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