Wednesday, September 2, 2009

My Summer (Uh, I Mean Fall) Reading List

Here is my fall reading list. (Who wants to read books about marketing on vacation anyway?) And you? What's on your nightstand?

A Whole New Mind: Why Right-Brainers Will Rule the Future - If you're like me and you missed Daniel Pink's fantastic overview of why we should get more serious about using our right-brain skills like empathy, storytelling and making meaning, pick this book up today. He makes a persuasive case for why we need to cultivate our creative minds in the Conceptual Age and he also shows us how to do it.

Management Rewired: Why Feedback Doesn't Work and Other Surprising Lessons from the Latest Brain Science - Sticking with the brain science theme, I enjoyed Management Rewired by Charles S. Jacobs. While it's not technically a marketing book, there is some great information from the scientific community on how to be a better leader. It's also fascinating to learn that neuroscience is now validating what many of us already knew - the best leaders motivate by getting us excited about our work for its' own sake vs. feeding us carrots or beating us with sticks.

Here Come's Everybody: The Power of Organizing Without Organizations - Clay Shirky's classic provides some great examples of how regular folks (like you and I) are using online tools to come together and change the world. He also shows how organizations often get in the way of organizing. (Really?) I especially liked the chapter about how teenagers in Belarus used flash mobs to expose and organize against the fascist regime. Andy Carvin has also blogged about the Belarus case study here.

The Twitter Book by Tim O'Reilly and Sarah Milstein is a quick and well-written overview of all things Twitter. If you haven't conquered the Twitterverse yet, this guide will help you get your tweet on! BTW, U CAN FOLLOW ME ON TWITTER HERE!

And if you're wondering about my non-marketing reads...

I loved The Curious Incident of the Dog in the Night-Time by Mark Haddon - Another new oldie for me, this is a beautiful and funny book written from the perspective of an autistic, teenage boy. You'll love the way this book makes you think about how different people think and how this effects their world view.

Life is Short but Wide and Family - According to the foreword, J. California Cooper was discovered by Alice Walker. If that's not endorsement enough, read this first paragraph of Life is Short but Wide. (Wow!)

"Occasionally, actually quite often, someone will refer to a family or person as dysfunctional. Which, I believe is a sign of ignorance, for the obvious reason that 70 or 80 percent of all the people who have ever lived were dysfunctional. The other 20 to 30 percent tried to be, or had sense enough to be, a little wiser. Among them, the greatest were disliked, hated, killed or crucified. And they weren't perfect, except one."
I love California Cooper's voice. In fact, I've never read anything like it. Read it for the pure joy of reading. Also read it to gain a sense of the power of voice and then continue to refine your own.

Next up...

Free! The Future of Business by Chris Anderson, Editor in Chief, Wired.




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