Thursday, September 10, 2009

So More People Can Drink Clean Water

The story of charity: water - The 2009 September Campaign Trailer from charity: water on Vimeo.

In the past 2 years of blogging I've never highlighted a specific charitable campaign unless it was to illustrate a marketing or fundraising principle. Today is different. My mom just turned 61 and for her September birthday I made a donation to charity: water.

Charity: water is elegant in its' simplicity.

"Water changes everything. Our vision is simple and ambitious: clean, safe drinking water for everyone on the planet."
Their website graphics, photos and videos from the field do more justice to their cause than a million miles of text. Learn from their marketing. Watch their videos. Please donate now.



cybergrace said...

Why is Charity:Water, a fantastic organization, accepting money from Dow? Dow has poisoned the drinking water of entire COUNTRIES! (Vietnam, Laos, Cambodia), areas (Bhopal, India) and Michigan, US. Also, now they are considering jumping onboard with Union Carbide and Coca-Cola! What next, partnering with George Bush and Haliburton? Helping polluters prettify their image will come back to haunt them one day. When industry reaches areas of Africa where Charity:Water works and pollutes those new wells, Charity:Water won't be happy when privileged elites from nonprofits in other continents accept the polluters money and draw attention away from their lovely new wells contamination. We live in a global community and all of our actions affect each other. Support building wells for thirsty communities -- not helping global polluters escape global wrath.
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