Thursday, October 1, 2009

Philanthropic Throw Down for Public Schools

The 2009 Donor's Choose Social Media Challenge officially starts today! is an online charity that makes it easy for anyone to help students in need.

If you care about public schools and have friends and family members who care about public schools too, consider creating a giving page.

This campaign is an excellent example of:

1. Connecting with influencers (like bloggers and Twitterers) to ask them to leverage their networks to raise money for you.  According to the DonorsChoose website, "last October, over 150 bloggers devoted their time (and various methods of persuasion) to help inspire their readers to give over $270,000 in classroom projects via the Blogger Challenge, reaching over 65,000 public school students in need of essential learning materials."

2. Using technology to encourage peer to peer fundraising.  Also called distributed marketing/fundraising, peer to peer fundraising can be powerful. 

Thinking about empowering your supporters to support you?  Check out these tools you can use!


P.S.  I first learned about the 2009 Donor's Choose Social Media Challenge on Amy Sample Ward's Version of NPTech.

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