Wednesday, November 18, 2009

Do You Think We'll Ever Come Up First In Google Search?

If a tree falls in the woods and no one hears it, does it make a sound?

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist?

I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question.

"OK," you say. "I get it."

"But how do I ensure that my organization magically appears on page 1 or 2 of Google results when someone types in "melting ozone layer," "human rights"or "health care reform?""

Good question.

Unfortunately, there's no easy answer. Blogging will help improve your organic search engine ranking as will sticking to a regular schedule for updating your website. However, you may also want to try advertising on Google.

Luckily, NTEN (Nonprofit Technology Network) will be your guide to the prickly Google Ad Words forest. Check out these upcoming webinars:



EricWerner said...

Google Grants is a fantastic program - really right on the verge of too good to be true - and it is good of NTEN to provide so much great information on the subject.

Many non-profits have great authority associated with their domains which makes it easier to rank for competitive phrases in natural (non-paid) search results. Often the challenge is figuring out which phrases to target.

scott said...

Please check out
365 consecutive headstand postings in wild, bizarre locations to raise money for the American Cancer Society.
The new video on youtube has now been posted.
Please spread the word

aboshady said...

شركة تنظيف بالقصيم
شركة تنظيف فلل بالقصيم
شركة تنظيف منازل بالقصيم
شركة تنظيف بيوت بالقصيم
شركة تنظيف شقق بالقصيم
شركة تنظيف خزانات بالقصيم
شركة تنظيف ببريدة
شركة تنظيف فلل ببريدة
شركة تنظيف منازل ببريدة
شركة تنظيف بيوت ببريدة
شركة تنظيف شقق ببريدة
شركة تنظيف بعنيزة
شركة تنظيف بيوت بعنيزة
شركة تنظيف منازل بعنيزة
شركة تنظيف فلل بعنيزة

hoxn Ln said...

At January’s SIHH fair, they showed Replica watches UK their newest timepiece, a skeletonized version of the steampunk- inspired Androgyne model, known as Rolex Daytona the Origine, to journalists at the Beau Rivage Hotel.When asked whether acquiring a handbagreplica relatively unknown brand at such a volatile time in the Replica watches industry was a risky gamble, Mr. Guten was circumspect.“It’s never a good time or a bad time; it’s just a question of opportunity,” Replica handbags .