Wednesday, November 18, 2009

Do You Think We'll Ever Come Up First In Google Search?

If a tree falls in the woods and no one hears it, does it make a sound?

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist?

I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question.

"OK," you say. "I get it."

"But how do I ensure that my organization magically appears on page 1 or 2 of Google results when someone types in "melting ozone layer," "human rights"or "health care reform?""

Good question.

Unfortunately, there's no easy answer. Blogging will help improve your organic search engine ranking as will sticking to a regular schedule for updating your website. However, you may also want to try advertising on Google.

Luckily, NTEN (Nonprofit Technology Network) will be your guide to the prickly Google Ad Words forest. Check out these upcoming webinars:

Cheers!
Jocelyn

2 comments:

EricWerner said...

Google Grants is a fantastic program - really right on the verge of too good to be true - and it is good of NTEN to provide so much great information on the subject.

Many non-profits have great authority associated with their domains which makes it easier to rank for competitive phrases in natural (non-paid) search results. Often the challenge is figuring out which phrases to target.

scott said...

Please check out www.theheadstandproject.com
365 consecutive headstand postings in wild, bizarre locations to raise money for the American Cancer Society.
The new video on youtube has now been posted.
http://www.youtube.com/watch?v=5nH7fBbqzj0
Please spread the word
Scott