If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist?
I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question."OK," you say. "I get it."
"But how do I ensure that my organization magically appears on page 1 or 2 of Google results when someone types in "melting ozone layer," "human rights"or "health care reform?""
Unfortunately, there's no easy answer. Blogging will help improve your organic search engine ranking as will sticking to a regular schedule for updating your website. However, you may also want to try advertising on Google.
Luckily, NTEN (Nonprofit Technology Network) will be your guide to the prickly Google Ad Words forest. Check out these upcoming webinars:
- Google Grants Beginner Webinar Series: Learning to Use and Maximize Your Google Grant
- Google Grants Advanced Webinar Series: Maximizing Your Google Grant To Meet Your Organization’s Goals
- And, What is Google Grants? - tomorrow, November 19th, 11 am PT/2 pm ET. It’s FREE for NTEN members!