Check out this new NPR podcast featuring my frolleauge Larry Checco, Principal, Checco Communications.
Larry reminds us that great brands are not built on bull#$&!. On the contrary, great organizations are build on transparency, accountability and responsibility.
Can your donors, members, advocates and employees trust your organization? Do you live by your word? Do you apologize and take responsibility for your mistakes?
Take heed. It's VERY hard to earn back trust. Better to be clear, honest and open in all your dealings with all your stakeholders all the time.