Wednesday, December 23, 2009

Have a Safe and Happy Holiday

Experience Mobile Mobile from James Théophane Jnr on Vimeo.

I wish you all a wonderful, safe and happy holiday.  Here is a beautiful mobile tune for you.

Warmest regards,

P.S.  I found this video by reading Katrin Verclas' MobileActive blog.

Tuesday, December 22, 2009

New FREE e-Book for U

This photo is by David Reece.

Seth Godin has a new, FREE e-book out called What Matters Now.  It's a compilation of big thoughts by big thinkers.  It's inspiring.  You can download it here. 

I resonate with the excerpt below, called Change, by Chip and Dan Heath, co-authors of Made to Stick. 
"A troubled teenager named Bobby was sent to see his high-school counselor, John Murphy. Bobby had been in trouble so many times that he was in danger of being shipped off to a special facility for kids with behavioral problems. Most counselors would have discussed Bobby’s problems with him, but Murphy didn’t.

MURPHY: Bobby, are there classes where you don’t get in trouble?
BOBBY: I don’t get in trouble much in Ms. Smith’s class.
MURPHY: What’s different about Ms. Smith’s class?

Soon Murphy had some concrete answers:

1. Ms. Smith greeted him at the door.
2. She checked to make sure he understood his assignments.
3. She gave him easier work to complete. (His other teachers did none of the three.)

Now Murphy had a roadmap for change. He advised Bobby’s other teachers to try these three techniques. And suddenly, Bobby started behaving better.

We’re wired to focus on what’s not working. But Murphy asked, “What IS working, today, and how can we do more of it?”

You’re probably trying to change things at home or at work. Stop agonizing about what’s not working. Instead, ask yourself, “What’s working well, right now, and how can I do more of it?”
I don't know about you but I'm a perfectionist (this is a bad thing). I'm obsessed with making my life and the lives of others just a little bit better, faster. This often leads to feelings of guilt (since I'm not perfect) and depression (when I fail). What a crappy way to live. Why not then shift my paradigm (and yours)? Why not focus on what is working and do more of that in 2010. Revolutionary.


P.S. I found out about What Matters Now by reading Katya Andresen's Nonprofit Marketing Blog.

Wednesday, December 16, 2009

ShareThis Study Says Email Rules

You're on a website or reading a blog post and you think, "Gee my girlfriend would really love to read this too."  What do you do?  Naturally, these days you share the info via the friendly little button at the bottom of almost every online article, called ShareThis.  But how do you pass the news item along?  Do you send it via instant messenger, email, Facebook, Twitter or Digg, etc.? 

A new study by ShareThis shows that

"Email remains the tool of choice for [sharing content online], accounting for 46% of content-sharing activity compared to 33% for Facebook, 14.5% via other channels and just 6% for Twitter. People who receive links through ShareThis also tend to spend time with the content, at an average 2.95 page views per click, followed by Facebook (2.76), with Twitter trailing at 1.66."
Aha!  I knew it.  While social media is all the rage, email still reigns when it comes to sharing info with others. What this means for you.  Don't neglect email marketing.  Make it a core staple of your online communications diet.  Why?  People read (and share) email. 


Tuesday, December 15, 2009

Is Your Nonprofit Hitting the "She Spot?"

New post by moi on re: why you should be marketing to women and how to do it.  You should check it out!  You should also read the book by Lisa Witter and Lisa Chen.


Friday, December 4, 2009

Calling All DC Nonprofits - Apply for 10K Social Media Grant Today!

This pic is from Matt Hamm's photo stream on Flickr.

Fenton Communications is now accepting applications for a $10,000 social media grant from Washington, DC-based nonprofits.

Trying to determine what Twitter, Facebook and blogging means to you? Apply today!

The winning applicant will receive the following:

1. Social Media Audit - Fenton will survey the organization's current social media efforts and analyze how they stack up against industry benchmarks.

2. Social Media Monitoring - Using monitoring tools and research, Fenton will tell the organization the state of the online conversation about their organization, campaign or issue.

3. Strategic Recommendations - Based on the results of the audit and monitoring report, Fenton will provide five strategic recommendations to help the organization integrate social media into their communications and marketing efforts.

To enter the organization must be a Washington, DC area nonprofit organization interested in expanding their mission or campaign through social media. Deadline is December 18th.

Good luck!