Here is my January column for Fundraising Success.
I hope you'll read it in it's entirety and get ready to rummage!
We're calling a new rector for my church. This entails creating a detailed profile of our institution, assessing our ministries, analyzing our finances, and praying and reflecting on our next "calling." It also entails letting some ministries go.Read on...
It's like a big rummage sale. We're giving away some programs (on the cheap!) because they no longer work. At the same time, old dreams, long forgotten, have reappeared at the bottom of the rubbish pile.
The hardest part about holding a rummage sale is that it challenges us to change — to realize that we can't do it all and must make tough decisions about what to give away going forward. Here are my six suggestions for stepping up your marketing game in 2010. All of these require you first to let go, so you can make space for new miracles to take place. Good luck, and get ready to rummage.