Thursday, January 7, 2010
Conduit, a for-profit that creates community toolbars (see example above for the Staley Foundation) to help businesses distribute their content across multiple sites, is inviting nonprofits of all stripes and sizes to apply for "Conduit Gives," a new program to help charitable organizations ignite their fundraising campaigns.
Conduit Gives enables nonprofits to create a custom toolbar to share their best news items, alerts, etc. with their donors, members, volunteers and advocates. Every time a user clicks on the button - Click to Give - Conduit will make a donation to the nonprofit. Users may click up to once a day, every day in 2010.
Up to 100 nonprofits will be selected for the chance to earn over $300,000 a month for a total of $3,5 million in 2010 via a conduit toolbar! Conduit will also help you brainstorm ways to market your conduit.
What have you got to lose? Apply today! Contest ends January 31, 2010.
P.S. Toolbars or widgets, like Conduit, that make your web content portable and allow you to engage in "distributed marketing" have become very popular in recent years. By taking your content to your prospective and current audience members vs. waiting for them to come to you, you will garner more visibility (and donations) for your organization.