Voting begins today for the first round of awards for the Pepsi Refresh Project.
Haven't heard of the Pepsi Refresh Project yet? It's an ambitious effort by Pepsi to give away millions of dollars in grants to individuals, nonprofits and corporations with great ideas. The first round of grants in the amounts of $5,000, $25,000, $50,000 and $250,000 will be awarded March 1. Anyone can vote on any project and voting starts today - February 1.
According to The Times,
"The project is meant to tap into a booming trend for what is called cause-related marketing or pro-social marketing, by which corporations seek to back up their talk about benefiting society."It will be interesting to see if Refresh actually sells more Pepsi. It will also be interesting to see which projects win. To get an idea of the ideas that have already been submitted, check out the leader board. Interested in learning more about this exciting initiative and/or submitting your own great idea? Read the free toolkit.