Monday, February 1, 2010

Pepsi Refresh Project - Vote Today!

Voting begins today for the first round of awards for the Pepsi Refresh Project. 

Haven't heard of the Pepsi Refresh Project yet?  It's an ambitious effort by Pepsi to give away millions of dollars in grants to individuals, nonprofits and corporations with great ideas.  The first round of grants in the amounts of $5,000, $25,000, $50,000 and $250,000 will be awarded March 1. Anyone can vote on any project and voting starts today - February 1.

According to The Times,
"The project is meant to tap into a booming trend for what is called cause-related marketing or pro-social marketing, by which corporations seek to back up their talk about benefiting society."
It will be interesting to see if Refresh actually sells more Pepsi.  It will also be interesting to see which projects win.  To get an idea of the ideas that have already been submitted, check out the leader board.  Interested in learning more about this exciting initiative and/or submitting your own great idea?  Read the free toolkit.

Good luck!


Kasandra said...

I love the idea and appreciate their activism, but it's not going to motivate me to trade in my Coke Zero for Pepsi.

cheap replica watches said...

Moreover, the band features rubber as well as a similar variety of material with the intention that salt water do not lead it to deteriorate. Diving running watches vary on how great they say they may go. You can get that they will likely go on a hundred metres replica Breguet watches to more than 200 meters, some Cheap Replica Watches Australia profession watches possibly Audemars Piguet replica watches even go much more than 500 metres. The depth that you really look for is based what variety of diving you propose to achieve. If you propose to achieve normal diving with the pool, then thousand meters may just be sufficient, then again, if you propose to achieve some diving examine find a wristwatch that goes two thousand meters. Moreover, the substantial cheap replica handbags the amount, the more the fact that the watch definately will replica watches withstand jolts.