Thursday, April 15, 2010

Still Not Convinced that Messaging Matters? Read This!



This photo is by ianboyd.
“There was a blind man who sat down on a sidewalk beside a beautiful city park to beg from those who passed by. It was a lovely day in early May.

On a piece of cardboard, he crudely wrote in chalk, ‘I’m blind. Please help me.’ He set his hat in front of him. By noon, he had collected only a few pennies.

A businessman, walking to lunch, peered at the meager offering the blind man had received. The businessman stopped long enough to write another chalk message on the backside of the cardboard sign, and then continued on his way.

The blind man held the new message for others to see. Then something strange happened. The blind man’s hat quickly filled. After lunch, the businessman returned and remarked on the difference.

‘What did you write on my sign?’ asked the blind man.

‘The same thing you wrote,’ replied the stranger, ‘but with a few different words.’”

You may wonder what the businessman wrote.

IT'S SPRINGTIME AND I WON'T BE ABLE TO SEE IT.
This story is by William H. Crouch, Jr., President of Georgetown College. It was forwarded to me by Beth Tuttle, Managing Partner, MetStrategies who got it from Jerold Panas at Linzy & Partners.

Cheers!
Jocelyn

9 comments:

Sumarie said...

A great story about why communicating our message clearly and powerfully is so important! Thanks, Jocelyn.

Jocelyn said...

Thanks, Sumarie! Missed you at Nonprofit Technology Conference. But got to meet Eric and Eric. Look forward to partnering in the future.

Jocelyn

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www.nonprofitmarketingblog.com said...

I love this story. Thanks for the inspiration!

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But got to meet Eric and Eric. Look forward to partnering in the future.
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The businessman stopped long enough to write another chalk message on the backside of the cardboard sign, and then continued on his way.
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