Wednesday, August 11, 2010


I keep coming across WONDERFUL stories on the web this week.  So, I've decided that August will be "story month" on the blog. Keep checking back our subscribe today (enter your email address on the left side bar) to see the stories that are inspiring me.

Want me to feature your organizational story or video on Marketing for Nonprofits? Contact me at jocelyn_harmon (at) yahoo (dot) com.

This short video features Marcus a young boy living at Union Rescue Mission, an organization working to end homelessness in Los Angeles. He takes us on a short journey through his daily life at the Mission.

Video is such a powerful medium.  But don't take my word for it, watch it!  Then buy a Flip Video Camera today and start interviewing your clients, donors and volunteers.  Ask them why they work with you.  Next, upload these videos to You Tube (they have a nonprofit channel) or another video site, like Vimeo.  Finally, start sharing your works of art via all your marketing channels - e-newsletter, website, Facebook, Twitter, blog, etc.

It's a great way to SHOWcase your mission!


P.S.  This video could be even stronger with a specific call to action at the end, like "GIVE to Union Rescue Mission now and help young boys like Marcus find a way home."


Andy Bales said...

Thanks for featuring this! Bless you! Andy Bales, CEO Union Rescue Mission

Anonymous said...

Thanks for highlighting Union Rescue Mission. I would like to "push back" on your P.S. comment. I actually think it is refreshing that URM DID NOT have a specific "call to action". 80% of the communication that comes from non-profits is always "give, give, give"...I think as a donor or potential donor, it's nice to actually just hear a good story of the work being done by an organization every once in awhile instead of the typical "give us money pitch."

I was pleasantly surprised that the usual "give us money" wasn't at the end of this video. As a donor, it's nice to know that you don't just want my money, but you actually want to show me the difference your organization is making.

I understand the need to ask, but believe me, that is not a problem for most non-profit organizations. ON the other hand, I think what most Non Profits need to learn is how to communicate with their donors and tell success stories without always asking for money.

Anonymous said...

A flip camera? This is high quality documentary film production complete with post production gloss. A flip camera isn't going to cut it. Not in a million years.

The best part about this video is that it is guilt free! No bait and switch - just a real story told by the subject. Thanks for highlighting Union Rescue Mission!

Toby said...

What a cool series Union Rescue Mission has going. I totally agree with the above comments, it's fantastic that they're telling stories which report back to their donor base rather than just asking for money. Makes me want to give.

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