Wednesday, August 11, 2010
I keep coming across WONDERFUL stories on the web this week. So, I've decided that August will be "story month" on the blog. Keep checking back our subscribe today (enter your email address on the left side bar) to see the stories that are inspiring me.
Want me to feature your organizational story or video on Marketing for Nonprofits? Contact me at jocelyn_harmon (at) yahoo (dot) com.
This short video features Marcus a young boy living at Union Rescue Mission, an organization working to end homelessness in Los Angeles. He takes us on a short journey through his daily life at the Mission.
Video is such a powerful medium. But don't take my word for it, watch it! Then buy a Flip Video Camera today and start interviewing your clients, donors and volunteers. Ask them why they work with you. Next, upload these videos to You Tube (they have a nonprofit channel) or another video site, like Vimeo. Finally, start sharing your works of art via all your marketing channels - e-newsletter, website, Facebook, Twitter, blog, etc.
It's a great way to SHOWcase your mission!
P.S. This video could be even stronger with a specific call to action at the end, like "GIVE to Union Rescue Mission now and help young boys like Marcus find a way home."