Wednesday, August 4, 2010

Two New Free Fundraising e-Books for You!

Can you believe that summer is almost over?!  Before you know it we'll be deep into year-end fundraising.

The bad news is that play days are nearly done. The good news is that there are two new FREE fundraising e-books that will help you get energized and ready for the huge influx of donations that will (hopefully) come your way this holiday season. :)

The first is The 2010 Overachiever's Guide to Year-End Fundraising by my frolleagues, Alia McKee of SeaChange Strategies and Eric Rardin of Care2.

The Guide outlines the 9 steps you can take today to get your "fundraising on." To read more about these tips, check out this post on Frogloop.  You can also download the FREE whitepaper here.

The second is How to Raise a Lot More Money Now: 50 Great Ideas from 11 Top Experts.  It includes advice from Katya Andresen of Network for Good, Marc Rovner of SeaChange Strategies, Kivi Leroux Miller of Nonprofit Marketing Guide and me!

Here are 3 of my favorite tips.
  •  "Overdo it.  Be too dramatic.  Too emotional.  Too strong.  It's a lot easier to tone it down than it is to pump up weak and underdone copy."  - Jeff Brooks, True Sense Marketing
  • "Take pictures of your clients holding signs that say Thank You and share them with your supporters on your website, in email, and via social media."  - Kivi Leroux Miller, Nonprofit Marketing Guide
  • "7 Reasons Why: Craft seven reasons why prospects should support your organization - give each one a headline with two to three sentences expanding the point - and build a mini campaign around it. Put a link on your home page, add to your navigation, feature in your e-news and more... People crave lists like this." - Nancy Schwartz, Getting Attention

You can download the e-book for FREE here.



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