Tuesday, October 5, 2010

Discovery Communications Provides FREE Marketing Support to Nonprofits in DC

Awareness is the first step in the engagement funnel.  That's a basic marketing concept.  But talk ain't cheap!  There are those banner ads to produce and those creative types to hire.  What's a nonprofit to do?

Discovery Communications has launched Creating Change, a 12-hour marathon to help as many nonprofits as possible fulfill some of their marketing and communications needs.

Here’s how the pro-bono project works. 
  1. Nonprofits based in or with offices in DC (that’s you!) apply for assistance on one or several of the projects below.  Deadline to apply is October 22. 
  2. Winning organizations will be notified in November.  
  3. Discovery Communications will match its’ creative employees with nonprofits in need.
  4. The 12-hour marathon will be held on December 14.  All projects will wrap by December 15.
Eager to produce that gorgeous new piece of collateral?  Ready to FINALLY finalize that video spot?  

Apply today!  Good luck.

  • Print Advertising Design: Full-page print ad design (that can be applied to magazine, newspaper ad insertions, event-related programs, etc.)
  • On-Air/Video: PSAs :15 or :30, Short Web Video
  • Collateral: Logos, Brochures, Posters, Letterhead
  • Event Support: Event Concepting, Event Collateral
  • Online: Banner Ads, Electronic Press Kits, Evite/Email Design, Website Design, Widget
  • PR/Media Support: Press Release, Fact Sheets, Mission Statement, Media Training, Crisis Communications
  • Expertise: Social Media Tutorial/Set-up, Internal Communications  


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