Wednesday, December 8, 2010

The 4 Forever Facts About Fundraising

It's that time of year when predictions abound. Top 10 lists are on everyone's lips.  Whether it's improving work/life balance, getting over your ex or losing weight, it seems there's a prediction for how everything will or won't change next year.  Even my barista is giving me advice on the economy.  He warned me away from giving him a tip.

"You'll want to keep those pennies in your pocket," he said.  "Things aren't looking good out here.  Better to set something aside for Christmas."

But really, no one knows what's going to happen today, let alone tomorrow.  So, I'm eschewing my list of predictions for 2011. Instead, I'm serving up the four "forever facts" about fundraising. Enjoy!

1. Fundraising is a peer-to-peer sport

Remember those thermometers from the United Way campaigns? Every time a new department or individual gave money the "mercury" would rise closer to the top. As annoying as those were, they actually worked. Why? We all like to know that we're not alone, and conversely, no one wants to be the ONLY ONE who didn't give. Call it groupthink; call it shallow. But people want social proof that others donate too. They also want the reassurance and good feelings that come with knowing that they are part of the club.

What does this mean for you as a fundraiser? Continue to recognize your donors publicly. (Unless, of course, they have asked to remain anonymous.)  Also, encourage donors to share their stories with their friends and family members. This will help you bring new folks into the fold. You can do this online via some great peer-to-peer fundraising tools.

2. Fundraising is not a one-night stand

You've met your goals. Actually, you've exceeded them. Your boss is really happy because you've managed to accomplish so much in a down economy. Here's the rub. You're stewardship stinks. In fact, you don't even have a plan for keeping your newly minted fans in the fold. You're a one-trick pony. Someone forgot to send out the thank-yous.

Fundraising is about being in it for the long haul. It's more akin to a marriage than a one-night stand. Spend as much money (or more) on cultivating your current donors, i.e., the folks who already love you, as you do acquiring new leads.




Anonymous said...

To make use of this device for a hublot replica sale stylist will certainly 1st scrub your current imitation designer watches. Your cleanup in the longines replica can be in order that your keratin cure extensively permeates and have straight into every single follicle in the imitation designer watches. Following shampooing course of action, your keratin cure are going to be included in the event the fake panerai have been hit dried up also. Treatments will always be quit as part of your imitation designer watches pertaining to 20 units along with towards the end in the 20 units, your current fake breitling watches are going to be hit dried up yet again. This specific subsequent drying out can be in order that treatments can be correctly employed along with that it must be correctly collection straight into your current fake rolx for sale will always be straightened through an flat iron in order that entire faultlessness.

Lakshya Dhillon said...

happy new year 2017 images

Happy New Year 2017 Message

Leaked Papers

Happy Diwali 2016 Wishes

Black Friday Deals 2016

happy new year 2017 wishes

Valentines Day 2017 Ideas and SMS

Anna C. Dedmon said...

New Year 2017 Wallpaper
Happy New Year 2017
Happy New Year 2017
Happy new year
Happy New Year 2017
Happy New Year Images
New Year 2017
New years eve song
Happy New Year 2017 Messages
Merry Christmas Quotes
Happy New Year pictures 2017
merry Christmas and happy new year
Happy New year background 2017
New year wallpaper 2017
New year wallpaper 2017
New Year 2017 Wallpaper
new year background images

Happy New Year 2017
new year celebration 2017
New year 2017 HAPPINESS
New year 2017 wishes
New year 2017 Messages
New Year Motivation 2017
New Year Motivation 2017
Happy new year and Marry Christmas
New year 2017 wallpaper

hoxn Ln said...

technology ecosystem, we are bold move that can not be plans to release a smart Replica Watches that has been simulated. We need to find out whether it is 1 or obsolete, has been ahead of the curve.GENEVA — For six days in late January, Replica handbags the Casino du Lac, a small gambling club behind the Mövenpick Hotel near this city’s international airport, hosted the first-ever handbagreplica Independent Replica watches UK Pavilion, or SIWP, a showcase for 15 artisanal Rolex Daytona .

tanki online said...

The blog or and best that is extremely useful to keep I can share the ideas
of the future as this is really what I was looking for, I am very comfortable and pleased to come here. Thank you very much.
tanki online | 2048 game|

Daria said...

Thanks for your amazing site, both the contents and the design 100% great, you are the expert!
Free essays

alaa ammar said...

شركة نقل عفش بخميس مشيط
شركة نقل عفش بجازان
شركة نقل عفش بنجران

alaa ammar said...

شركة نقل عفش
اهم شركات مكافحة حشرات بالخبر كذلك معرض اهم شركة مكافحة حشرات بالدمام والخبر والجبيل والخبر والاحساء والقطيف كذلك شركة رش حشرات بالدمام ومكافحة الحشرات بالخبر
شركة مكافحة حشرات بالدمام
شركة تنظيف خزانات بجدة الجوهرة من افضل شركات تنظيف الخزانات بجدة حيث ان تنظيف خزانات بجدة يحتاج الى مهارة فى كيفية غسيل وتنظيف الخزانات الكبيرة والصغيرة بجدة على ايدى متخصصين فى تنظيف الخزانات بجدة
شركة تنظيف خزانات بجدة
شركة كشف تسربات المياه بالدمام
شركة نقل عفش واثاث

alaa ammar said...

شركة نقل عفش بالرياض
شركة نقل عفش بينبع
نقل العفش والتخزين
شركة نقل عفش بالمدينة المنورة
شركة نقل عفش بالمدينة المنورة

Jonathan Bett said...

Short Films Telugu
Short Films Download
Best Telugu Web Series

short films in telugu 2017
telugu short films 2017
telugu short films to watch

messi awaludin said...

Take every chance you get in life, because some things only happen once
cara mengatasi leher kaku dan tegang

pooja rani said...

Mobile USSD Codes
Jio USSD Code
jio sim port to other number
jio balance transfer code
check jio number
jio loan number code
jio internet data usage
jio toll caller
jio caller tune number
jio dnd start

Priyanka Sharma said...

Yes, you can get info as Supplementary Exam

Reenu Sharma said...
Sunny Leone Sexy Photos
Sunny Leone Hot Bikini Wallpapers
urvashi rautela bikini
katrina kaif bikini
priyanka chopra bikini
Sunny Leone Bikini
kajal agarwal bikini
kareena kapoor bikini