Thursday, September 30, 2010

Last Day to Vote for Your Favorite NTEN Session!



Are you attending the Nonprofit Technology Conference (NTC) in March 2011?  If so, be sure to vote for your favorite sessions TODAY.  There are HUNDREDS to choose from.

Also, please vote for the sessions below that will feature ME!  To vote, go to the links below and click on the appropriate star.  (Think 5 = Double Rainbow)

Cheers!
Jocelyn


To Diversify and Beyond: Engagement, Accountability and Nonprofits

Yes, I'm still talking about diversity!  :) What it is.  Why nonprofits need to think about it and how to do it.

Miss Manners @ NTC: Online Communication Etiquette 

You're online. What now?  And, where are you manners?  Be sure that you are communicating effectively and with the utmost care with all of your supporters.  This session will include my brilliant frolleagues Sarah Durham, Prinicipal and Founder of Big Duck and Katya Andresen, Chief Operating Officer of Network for Good.

Friday, September 17, 2010

Thursday, September 16, 2010

Apply for a FREE Website Makeover Today!


If you've been reading the blog lately, you know that I've been writing a LOT about websites - the good, the bad and the ugly.

You're probably sick of hearing it, but your website is your window to the world. 
Like it or not, to survive in this competitive client, you've simply got to beef up your website.

Lucky for you there is a new contest you can enter today to win a website makeover!

1st Prize includes:
  • A 10 page website:
  • 10 logo concepts; and
  • Unlimited revisions
Don't wait.  Nominate your favorite nonprofit (including your own) today! Nominations will be accepted until October 31st.  From 11/1 - 11/15, visitors to the contest will vote for the top three nonprofits to win the prize packages.  

Good luck!

Jocelyn

Wednesday, September 15, 2010

Nonprofits SERIOUSLY Need to Get Serious About Diversity


This spring, the Urban Institute and the Racial Diversity Collaborative released a study called, Measuring Racial-Ethnic Diversity in the Baltimore-Washington Region's Nonprofit Sector. The study found, like others, that “nonprofit sector leadership lags population diversity.”

Specifically, while people of color comprise 49% of the population in the region, they make up only 22% of nonprofit leaders. In addition, the study found that Executive Directors of Color mostly lead local or regional, not national organizations. “Nearly all (92 percent) national organizations are led by non-Hispanic white executive directors.”

This week, a new study from the Chronicle of Philanthropy, called Women and Minorities Lag in Appointments to Top Fundraising Jobs, shows that only 7% of Chief Development Officers at the Top 400 nonprofits are people of color.

As a black woman, I found these studies VERY DISCOURAGING. Still, I can’t say that the findings are “news.”

Why?

Attend any nonprofit conference and peruse the staff and board pages of most nonprofit websites and you will discover this truth. The nonprofit sector is really white.

For the record, there is nothing wrong with being white! There are lots of amazing white people in the world doing important, world-changing work. The problem is that there are a disproportionate number of white folks running charitable organizations. This means that similarly talented, amazing people of color are squeezed out. It also means that our movements and organizations suffer from a lack of diverse perspectives and donors.

The lack of racial and ethnic diversity in the nonprofit sector - especially at the highest levels of leadership - needs to be addressed and soon!  This disparity exists in stark contrast to a country that is changing rapidly. Specifically, by 2042, the Census Bureau estimates that the majority of Americans will be people of color.

While new research to address gender and age stratification in charities is being released, the discussion of racial and ethnic stratification in the nonprofit sector continues to stall. This needs to CHANGE.

Here are my top 3 reasons that nonprofits SERIOUSLY need to GET SERIOUS about diversity, now!
  • No diversity = No new donors. Donors are people too and they need to see themselves represented on the boards and staff of organizations they support. They also need to feel like the organization they invest in are engaged with and support their communities. Seems like a no-brainer to me. Want more new donors of color? Hire diverse staff.
  • No diversity = No new perspectives. While it's true that simply being African America, Asian American or a Latina doesn't make you an authority on all things related to race and class, there is a good chance that by having a diverse staff and diverse constituents, you will bring new ideas and programmatic solutions to the table.
  • No diversity = No differentiation. Call me manipulative, but look around. Are other nonprofits in your space, i.e. your competitors and collaborators, reaching out to people of color? If the answer is "NO," then building bridges to people of color may give you a competitive advantage. Just as for-profits scrambled to connect with the "women's market" 10 years ago, smart nonprofit will start connecting with new donors of color, now!
For more resources on diversity (or lack thereof) in nonprofits, check out this post by me on Web of Change.

Jocelyn

Tuesday, September 14, 2010

Don't Miss Women Who Tech Teleconference TOMORROW!


My brilliant frolleague, Allyson Kapin, is hosting the 3rd Annual Telesummit for Women in Technology TOMORROW - September 15 from 11am - 6pm EDT.  Don't miss it! 

Are you a woman (or man) who is passionate about the role that women are playing in technology?  Then you can't afford to miss this very affordable event.  (It's only $20!)

Register now!

I'm particularly excited about these sessions with Beth Kanter, Clay Shirky and Elisa Camahort Page, respectively.


Social Media ROI - 2:00pm - 3:00pm EDT
Self Promotion: Is This Really a Rant About Gender? - 3:30pm - 4:30pm EDT
Female Ferocity: How Tapping Your Own Alpha Bitch Can Be a Good Thing!  - 5:00pm - 6:00pm EDT

Check out all of the panels and the awesome women speaking

Hope to hear you there!

Jocelyn

P.S. Can't make it tomorrow?  Be sure to check out Frogloop, Care2's nonprofit online marketing blog next week.  We'll summarize some of the sessions.

Thursday, September 9, 2010

New Donors are Looking for You Online

 
Heart of the Donor, a new study by Russ Reid, provides some very good information on who gives to nonprofits, why, and how.

For example, according to the report:
  • Men and women are equally likely to be donors.
  • People who give to a place of worship are far more generous than people who don't give to a place of worship. 
  • Parental involvement is one of the strongest predictors of charitable behavior, i.e. parents who don't volunteer or donate have less charitable children than parents who are involved with nonprofits.
If you're looking for hard data on giving behavior, I encourage you to download the full study here.

In reviewing the report, I was intrigued by the analysis (see below) of how people learn about organizations they've never heard of before.  After all, knowing how, when and where people find us is a key marketing challenge.  By knowing how new "leads" come into the organization, we can determine how to best spend our marketing dollars.

This study confirms what I've long suspected. Websites are THE key source of information about charities that are new to prospective donors.  Thus, websites are important - not just because they enable online donations - but because people use them to research charities they've never heard of before.


What does this mean for your nonprofit?

You've got to get your website into shape!  There are TONS of resources out here to help you; simply search for "nonprofit website design."  Please do it now before the new neighbors come over. :)

Also, take heed of your reputation online.  Sign up for Google Alerts so that you receive updates every time your organization shows up on the Web.  And, consider blogging so that you can control what is said about you and your cause.

New donors are hard to find.  Don't make the mistake of turning them off when they discover you.  Instead, transform your website into a warm and welcoming place and invite folks over to stay!

Cheers!
Jocelyn

Wednesday, September 1, 2010

Guilt Free Sushi!

Story month is over but this great educational video comes from the folks at Living Oceans.  Who doesn't LOVE the idea of guilt free sushi?



I was particularly moved by Chef Hajime Sato's quote below.
"One or two or three or five sushi bars that's sustainable is not going to really change the world...BUT  if I can convince enough people to change JUST A LITTLE BIT - it MAKES a HUGE DIFFERENCE."
Cheers!
Jocelyn

P.S.  Want to learn more about sustainable seafood?  Check out SeaChoice.