Wednesday, March 2, 2011

"Toto, I don't think we're in Kansas any more!"

Do you ever feel like the world is changing so quickly that it's hard to keep up?  Like you are in an alien land, with strange people who speak a different language?

This is an experience I have REGULARLY with my lovely, eight-year old daughter.  Like Dorothy, she amazes and confuses me!  Her nighttime narratives about Selena Gomez, Miley Cirus, and (yikes!) Lady Gaga make my head spin.  I don't know or want to know about any of her icons.  So I nod my head, ask questions and do my best to pretend that I can relate. 

The world is changing for your nonprofit too.  Disruptive technologies, like social networking, email and mobile, have permanently reshaped the landscape of fundraising, marketing and communication.  Broadcast marketing is losing it's power and soul.  Our donors are not even our donors.  They are individual people with desires, habits and dreams of their own.  It's safe to say that we are experiencing a profound paradigm shift. 

Let's be honest.  This new world is both exhilarating and frustrating.  It means that there are new means for doing our work and for connecting with people in fascinating and rewarding ways.  But it also means that WE ARE NOT IN CHARGE (if we every were).

Anyone can become a publisher.
Anyone can become a fundraiser.
Anyone can start a movement. 

What are you waiting for?

We don't need institutions to tell us what to do, what to think and where to turn.  With a little moxie and education and some technical chops, we can use the Internet (and all of our traditional ways of communicating) to devise a different way of working together and changing the world.  

This is what I want to say to you today.

Make the most of this REVOLUTION.  Don't hide or stick your head in the sand.  Don't say that you can't learn to use new tools.  That you're not tech-savvy.  Don't sit and wait.

We are living in a remarkable time.  Embrace the CHANGES that you face.  Acknowledge your fear and then MOVE through it.  The world is waiting for YOU!




event360 said...

So true! Anyone with initiative can achieve their goals. It's also true that the world of nonprofit marketing and fundraising is constantly changing with the advent of new technology, now is the best time to embrace them and use them to help your nonprofit's mission. We came up with some important goals to implement into marketing campaigns for nonprofit fundraising that can help nonprofit marketers (and anyone, really!) make the most of the new year and world.

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